how we created recurring revenue with marketing automation - jente kasprowski
TRANSCRIPT
How we created recurring revenue with marketing automation
• Jente Kasprowski• Co-Owner Inventis Webdesign• Co-Owner Netvits Content Projects• Co-Owner Blabloom
• Brick and mortar store + Webshop• Baby and child products with a plus• 12/4/2014 first order• +1 milj. revenue in 2016
13 emails who generate 2000 euro in revenue each month
What’s an autoresponder?
Why an autoresponder?
Newsletter VS. Autoresponder• One time
message• Timely,
content only valid now
• Useless for future subscribers
• Timeless• Every
subscriber gets all messages
You can’t promote all products to everyone with a newsletter
The results?
The results?
The results?
Results we can’t measure?
Our autoresponder communicates our “why”
A bit of neuroscience
Short term vs.
long term memory
What makes a chance to reach our hard drive?
Something shocking
Something remarkable
Something funny
Something useful
Something that is repeated enough
Can a 5 year old memorize 150 unknown words?
Motivation!
Remarkable
Repeated enoughUseful
Our autoresponder16 mails, 32 weeks
BoringBlack text white BGFacesWHYKISSNo selling
How do we write those e-mails?
No “buy now”Grabs attentionThird partyMissionVideocontentExtra content
5 Takeaways
• Tell your story/why through automation• Go for the right brain• Build a relationship• Play the longterm game• Maintain and improve
