how we build features
TRANSCRIPT
![Page 1: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/1.jpg)
How We Build FeaturesUSERcycle Case Study
ASH MAURYA@ashmaurya
http://www.ashmaurya.com
![Page 2: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/2.jpg)
Requirements ReleaseDevelopment QA
Some learning
Very little learning
Most learning happens here
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Requirements ReleaseContinuousDeployment
Shorten cycle time
Some learning Most learning happens here
![Page 4: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/4.jpg)
Requirements ReleaseContinuousDeployment
Build a continuous feedback loop with customers
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BACKLOG IN-PROGRESS (3) DONE
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BACKLOG IN-PROGRESS (3) DONE VALIDATED LEARNING
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BACKLOG IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
![Page 8: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/8.jpg)
BACKLOG IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
BEING WORKED
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BACKLOG IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
READY
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BACKLOG IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
CUSTOMERVALIDATION
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BACKLOG IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3)IN-PROGRESS (3) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
STATEKEY METRIC
![Page 12: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/12.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 13: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/13.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
UNDERSTANDPROBLEM
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BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 15: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/15.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 16: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/16.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 17: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/17.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
DEFINESOLUTION
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BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
DEFINESOLUTION
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BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 20: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/20.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 21: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/21.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 22: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/22.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 23: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/23.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 24: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/24.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
VALIDATE QUALITATIVELY
![Page 25: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/25.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 26: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/26.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 27: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/27.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 28: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/28.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 29: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/29.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
VERIFY QUANTITATIVELY
![Page 30: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/30.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 31: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/31.jpg)
BACKLOG IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1)IN-PROGRESS (1) DONE VALIDATED LEARNING
BACKLOG MOCKUP DEMO CODE PARTIAL ROLLOUT
VALIDATE QUALITATIVELY
FULL ROLLOUT
VERIFY QUANTITATIVELY
Goal: Achieve 60% Activation rate
![Page 32: How We Build Features](https://reader031.vdocuments.mx/reader031/viewer/2022022201/588af7c61a28abf8548b59cf/html5/thumbnails/32.jpg)
Go Only As Fast As You Can Learn
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Ash Mauryatwitter: ashmauryablog: http://www.ashmaurya.com