how we brought 1,367 people to our event with 0$ budget
TRANSCRIPT
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HOW WE BROUGHT 1,367 PEOPLE TO OUR EVENT. WITH 0$ BUDGET
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IF YOU’RE EXPECTING ME TO SHARE A BUNCH OF TACTICS, YOU CAN EASILY DUPLICATE AN IMPLEMENT TOMORROW.
YOU’RE GOING TO BE VERY DISAPPOINTED.
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I’LL SHARE THE TRUTH INSTEAD.
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THIS IS HOW MOST EVENT ORGANIZERS OPERATE
Research LogisticsPromote
Context
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IT’S RED BECAUSE THAT’S WHEN YOU FREAK OUT
Promote
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HERE’S HOW WE OPERATE
Research Logistics PromoteContext
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“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
Abraham Lincoln
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ContextI’VE BEEN
BUILDING MY BRAND FOR 7
YEARS
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Research
Knowing what’s out there
What interests my target audience
Looking into the community
Best practitioner VS. Best speaker
Create inherent- rarity
Reading blogs
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I DON’T CARE HOW MANY PEOPLE SHOW UP.I’M UP FOR GIVING EXTREME VALUE.
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LogisticsRight messages for speakers
Location
Infrastructure needed
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Promote
A real event landing page
Planning my distribution channels
Facebook event
Leverage the community
The inside story
Email marketing
Hype
Hashtag
Real engagement
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Mid-event Live broadcast
Live Tweeting
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After-event Email marketing
Incentives
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DO THE WORKS FOR THE LONG RUN.BUILD A BRAND AND A COMMUNITY
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THANK YOU