how video changes the way we communicate expert panel stefan karapetkov, emerging technologies...
TRANSCRIPT
How Video Changes The Way We Communicate• Expert Panel
• Stefan Karapetkov, Emerging Technologies Director, Polycom• Anatoli Levine, Director,
RADVISION• Rich Mavrogeanes, Founder & CTO
VBrick Systems
• Moderator• Mark Ricca, Partner & Sr. Analyst
IntelliCom Analytics
How Video Changes The Way We Communicate
• Topics To Be Addressed– Industry Trends
• Size and Growth Forecast• Market Drivers & Constraints• Primary Users• Selection Criteria
– Panelist Presentations
– Questions & Answers
4
Video Conferencing Is A Global Growth Market
0 10 20 30 40 50 60 70 80 %
32%
73%
27%
2009
68%
2013
North America
North America
Rest of World
Rest of World71%
29%
30%
70%
Video Conferencing AdoptionAll VC Technologies, All Size Businesses
Video Conferencing Is Being Used
Video Conferencing Is Not Being Used
Source: IntelliCom Analytics / Market Research 2Q 2010
5
There Are Five Major Growth Drivers For Video Conferencing
0 10 20 30 40 50
Reduce Travel
Faster Time to Market
Improve Productivity
Remote Training
“Go Green”
Rest of World
North America
%
Reduce Travel
Faster Time to Market
Improve Productivity
Remote Training
“Go Green”
43%
19%
16%
16%
6%
40%
20%
18%
12%
10%
Source: IntelliCom Analytics / Market Research 2Q 2010
Key Drivers for Video Conferencing AdoptionAll VC Technologies, All Size Businesses
6
Video Conferencing Has A Wide Range Of Users
Predominant Video Conferencing UsersAll VC Technologies, All Size Businesses
%0 5 10 15 20 25 30 35
Executives
Line of Business
Marketing
R&DSales
HR / Legal
Executives
Line of Business
Marketing
R&D
Sales
HR / Legal
North America
27%
20%
18%
18%
16%
1%
Rest of World
32%
25%
15%
13%
12%
3%
Source: IntelliCom Analytics / Market Research 2Q 2010
7
Desktop And Roll-A-Way Units Top The List
Most Frequently Used Video Conferencing Technology All Size Businesses
Source: IntelliCom Analytics / Market Research 2Q 2010
0 10 20 30 40 50
Rest of World
North America
Roll-a-way Unit
Desktop Video
Dedicated Room
Telepresence Suite
Smartphone
Roll-a-way Unit
Desktop Video
Dedicated Room
Telepresence Suite
Smartphone
%
43%
21%
18%
10%
8%
33%
22%
22%
16%
7%
8
Affordability And Ease Of Use Are Key Selection Factors
Most Important Factor in Video Conferencing Solution Selection All VC Technologies, All Size Businesses
Rest of World
North America
Affordability
Ease of Use
Reliability
Application Integration
Ease of Implementation
0 10 20 30 40 50
Provider Reputation
Affordability
Ease of Use
Reliability
Application Integration
Ease of Implementation
Provider Reputation
%
46%
26%
12%
6%
5%
28%
25%
20%
12%
8%
5%
7%
Source: IntelliCom Analytics / Market Research 2Q 2010
9
Six Factors Potentially Constrain Video Conferencing Growth
Most Significant Constraints to Video Conferencing Adoption All VC Technologies, All Size Businesses
Source: IntelliCom Analytics / Market Research 2Q 2010
0 10 20 30 40 50 %
Rest of World
North America
Initial / Recurring Costs
Difficult To Manage
Difficult To Use
Business / Cultural Fit
Security Concerns
Network Deficiencies
Initial / Recurring CostsDifficult To Manage
Security Concerns
Difficult to Manage
Business / Cultural Fit
Network Deficiencies
45%
18%
16%
8%
7%
6%
30%
22%
14%
13%
12%
9%