how user testing makes your website more awesome
DESCRIPTION
Various ways to test your website for optimal performanceTRANSCRIPT
HOW HOW USER TESTINGUSER TESTINGMAKES YOUR WEBSITE MAKES YOUR WEBSITE
MORE AWESOMEMORE AWESOME
Will Hanke
RedCanoeMedia.com
WhereIsMyBusiness.com
Wanna Tweet This Meetup?
@UserTesting
@RedCanoeMedia
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Free Money
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Awww Ain’t It Cute?
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So Much Work!
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So Many Leads!
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But…
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I Thought We Really Had Something
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What Happened?
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Maybe You’re Too Far Away from Reality
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or Maybe You’re Too Close
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or Maybe It’s Not You at All
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All You Know is…
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Three Ways to Test Your Site & Users
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Free is Good
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Test Two Nearly Identical Pages
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Define a Goal
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Test Two Nearly Identical Pages
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Cool Results Graph
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CrazyEgg
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No, Not This.
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Yeah, This.
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ScrollMap
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Confetti
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Overlay
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Pricing
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User Testing
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Just Keep Smiling
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You Need An Honest Review
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My Favorite
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User Testing
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Real People
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Ouch!
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How it Works
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Four Parts to User Testing
1. Set the Scene2. Set Your Requirements3. Set the Tasks4. See the Results
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1. Set the Scene…
“Imagine you have a small woodworking shop in your garage. You like to make cabinets, tables and various small wood projects. Today you’re looking for a few new tools to add to your shop.”
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2. Set Your Requirements…
AgeGenderIncomeSpecific LocationWeb BrowserOperating SystemAverage Internet Usage/Day (in hours)
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3. Set Your Tasks (4-7)…
Sign up for our newsletter…Find x product…Imagine you need to return an item…Find today’s interest rates…Visit x competitor’s siteGo to Google and search for…Find directions to our shop in Arnold…
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Deliverables
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Cool Video with Note Taking Ability
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Just 60 Minutes
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4. Be Prepared for…
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Video
(play video, Will)
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Pricing
Less than 10 tests: $49ea10+ tests: $39ea
Tier pricing from there…
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Get a Free Test
promo code: WhereIsMyBiz
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How to Build a Marketing Funnel7:00 PM – 9:00 PM - $10
How do you build an optimized marketing funnel? Guest speaker Russ Henneberry from DigitalMarketer.com will explain just how to create a funnel that not only converts on an initial offer, but doesn't leave any money on the table.
meetup.com/Where-Is-My-Business/
May 22 Meetup
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Google Analytics – Don’t Fear the Data9:00 AM – 11:30 AM - $57 - $47 if you register tonightThis is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them!
Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility!
June 18 Workshop
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And the Winner Is…
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Thank You!
Will Hanke
314-496-8665
@RedCanoeMedia