how use facebook marketing to attract new subscribers and turn facebook …€¦ · we donʼt have...
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© 2012 Amy Porterfield, Inc.
How Use Facebook Marketing to Attract New Subscribers and
Turn Facebook Fans Into Paying, Loyal Customers
Amy Porterfield
www.AmyPorterfield.com
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Social Media
Wonʼt Stick
© 2012 Amy Porterfield, Inc.
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Social media is a
big waste of time.
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My subscribers donʼt
care about what
I ate for lunch.
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Our subscribers
are not on
Facebook.
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We donʼt have
the money
and resources
to devote to
social media.
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My business is
not a good fit for
social media
marketing.
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Local Subscribers and
Facebook Marketing
is a Marriage
Made in Heaven
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“Telecom companies and airlines are
among the best performing industries in
terms of responding to customer service-
related comments on Facebook.”
-Social Bakers Report, 2012
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Telecom companies respond to 60.4% of
user complaints or feedback on Facebook,
which was the most among the measured
industries.
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“72 percent of consumers named
reliable social media marketing
engagement as a major factor in
loyalty to a particular brand.”
- ClickFox, 2012
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Your customers are now all social
customers. They love to share, chat,
post, like, and comment -- and when
they have something important to say
(good, bad, or worse), they are quick to
share it on their social networks.
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Think of social media
differently.
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Educate
Entertain
Empower
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How to eliminate
the churn . . .
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Relevant, valuable content
turns a stranger into a fan
and a fan into a customer.
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What is
“valuable content”
and how do I get
my hands on it?
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Want to Ignite
Engagement?
ASK FOR IT.
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Become The “Go-To” Source
•Figure out what “socially devoted” looks like to your local business.
•This is your opportunity to build raving fans who keep coming back for more.
•To be that “go-to” source, you MUST have a team that is prepared to support online - if you open the communication, youʼve got to be there to deliver!
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With both Facebook and
Twitter growing rapidly,
developing a strategy that
allows for “in the
moment” customer
service can dramatically
increase your bottom
line.
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Create Highly Shareable Content
•What will grab the attention of your potential and current subscribers?
•What are they talking about already with their friends? What are their challenges? Passions? Questions? Needs?
•Meet them where theyʼre at.
• IMAGES are a MUST.
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621 Likes28% of
audience reached
Click LIKE if you can
appreciate this one - I sure
can!
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92,352 People Saw This (vs. 16% of my
fan base)
Want More
Impact? Add
Video!
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So . . .
Whereʼs the
Money?
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Facebook Success:
The right mix of
valuable content and
promotional posts
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Collecting Leads is
Essential to Profit from
your Facebook Efforts
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• To move your fans to action, create an opportunity to collect their name and emails.
•Moving the communication outside of Facebook is one of the most important pieces of the Facebook puzzle.
Facebook Leads = Hot Leads
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•When you create an auto-responder series for your social leads you stay top of mind with your new fans and gradually build trust and interest.
•The autoresponder campaign should start with “value-only” emails and move into emails with direct links to your products and services.
Create an Email Promo Campaign
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Verizon Lead Contest
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Depending on your niche, audience, and resources, consider the following platforms:
✓ eBook✓Video Series✓ Recorded Webinar or Teleclass✓ Report or White Paper✓Audio Only: Interviews, Trainings, Etc.✓Contests✓Discounts, Coupons and Giveaways
Lead Possibilities
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Wrap Up . . .
•Spend time where it matters most.
•You canʼt be everything to everyone.
•Find out where your audience is spending time. (Hint: A safe bet is Facebook)
•Build out your social media plan in phases.
• Ignore the rest.
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My Challenge To You . . .
Get In The Game