How Underpricing Hurts You and Your Client

If you are underpricing and undercharging for your lawn care work, you are doing your clients a huge disservice. Let me

explain.

How Underpricing Hurts You and Your Clients

If you are underpricing and undercharging for your lawn care work, you are doing yourself and

your clients a huge disservice.

If you are underpricing and undercharging for your lawn care work, you are doing yourself and

your clients a huge disservice.

Here’s why.

Pricing a job is tough. Competition is steep.

Some companies charge next to nothing and then do a poor job.

How Underpricing Hurts You and Your Client

If you are underpricing and undercharging for your lawn care work, you are doing your clients a huge disservice. Let me

explain.

It’s frustrating, but undercharging is NOT

the answer.

It might seem that underpricing a job or

two will work out well in the long run, but it’s actually the start of a

vicious cycle.

If you undercharge, you can’t afford to hire or train the best people. Without the best people,

your client receives inferior service.

How Underpricing Hurts You and Your Client

If you are underpricing and undercharging for your lawn care work, you are doing your clients a huge disservice. Let me

explain.

Undercharging can even lead to misdiagnosing

serious lawn care problems. That could cause your client

to lose a bush, or even a tree. Their turf could die.

You do not want that on your lawn care record.

You provide great service by charging the right amount for the job. Pricing correctly means you can:

You provide great service by charging the right amount for the job. Pricing correctly means you can: • Hire the best people

You provide great service by charging the right amount for the job. Pricing correctly means you can: • Hire the best people• Train them well

You provide great service by charging the right amount for the job. Pricing correctly means you can: • Hire the best people• Train them well• Put them in safe, insured vehicles

You provide great service by charging the right amount for the job. Pricing correctly means you can: • Hire the best people• Train them well• Put them in safe, insured vehicles• Hire licensed drivers

You provide great service by charging the right amount for the job. Pricing correctly means you can: • Hire the best people• Train them well• Put them in safe, insured vehicles• Hire licensed drivers • Provide high quality service.

It’s the best thing to do for you, your employees, and your clients.

A few things to remember:

A few things to remember:• You will lose some clients to low ballers.

A few things to remember:• You will lose some clients to low ballers.• Those clients will receive inferior service.

A few things to remember:• You will lose some clients to low ballers.• Those clients will receive inferior service. • Some of them will come back looking for

excellent service at the fair price.

It often takes time to see the rewards of investing in great customer service.

It often takes time to see the rewards of investing in great customer service.

But it does happen.

For evidence of this, look at TruGreen, one of the country’s most successful lawn care

companies.

Their brand was originally built on strong service and aggressive marketing.

How Underpricing Hurts You and Your Client

If you are underpricing and undercharging for your lawn care work, you are doing your clients a huge disservice. Let me

explain.

TruGreen’s prices are often higher than their competitors. They can charge higher prices

because early in their business they invested in

building a brand known for service and consistency.

Low pricing may get results right now, but you WILL pay for it in the long run.

Clients want a high quality product, and sooner or later they’ll pay a fair price for it.

So set your prices fairly, then get out there and make sure your service is worth that.

Click here for more ideas on how to become A Lawn Care Millionaire.