how tos of social recruiting linkedin

The “How-To’s” of Social Media for RecruitingSeptember 17, 2009

LinkedIn Confidential – Do Not Distribute

Agendag

S i l N t ki T d Steve Barham1. Social Networking Today

2. Using Social Media for T l t A i iti

Sr. Enterprise Account Executive

San Francisco Bay Area | Internet

Public Profile: http://www.linkedin.com/in/barham

Talent Acquisition

3. Top Ten Ways to Use LinkedIn (free) for Recruiting

Connections: 375 Recommendations: 7

Groups: 21 Applications: 5

Email: [email protected]

Phone: 650 810 2838( ) g

4. Q&A

Phone: 650-810-2838


LinkedIn -The largest global professional network

Europe24%

Latin America3%

g g p

Network Membership & Reach24%Over 47 million professionals

~2 million members joinper month~1 new sign up per second

Africa2%

Asia8%

~1 new sign-up per second200 countriesEnglish, Spanish, French and German versions

Oceania2%

Middle East1%

German versions150 industries representedOver 1,100 corporate clients

North America60%

Other0%

2%

*As of January, 2009LinkedIn Confidential – Do Not Distribute

Raise your hand ifRaise your hand if…

• You have a Facebook account• You have a Facebook account• You post an update to Facebook at least once per week

You have a LinkedIn profile• You have a LinkedIn profile• You have 50+ LinkedIn connections

Y h T itt t• You have a Twitter account• You read Tweets at least once per week• You post a Tweet at least once per week

• Your company currently has a formal policy on employees use of social media in or related to the workplace?Yo r compan is considering creating one?• Your company is considering creating one?


Social NetworkingSocial Networking Today…


Social Network’s Personality ProfileSocial Network s Personality Profile…

Friday & Saturday nightsy y g

Weekends

Monday - Friday

24 x 7 x 365


Quantcast Demographics –FacebookFacebook


Quantcast Demographics –TwitterTwitter


Quantcast Demographics –LinkedInLinkedIn


Twitter:A Real Time “Stream of Consciousness”A Real Time Stream of Consciousness

Building a brand is via tweets is possible@Zappos@ pp@VirginAmerica@CremeBrurleeCart

But may lead to career ending Injuries?But may lead to career-ending Injuries?KeyinfluencerCisco Fatty

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hatingthe work.”

“Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”


“World’s Most Engaged Brands” Fall Into Four Engagement Profiles (Charlene Li Altimeter Group)Engagement Profiles (Charlene Li, Altimeter Group)

Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.comLinkedIn Confidential – Do Not Distribute

“World’s Most Engaged Brands” - Resultsg g

1 Starbucks1. Starbucks2. Dell3. eBay4 G l4. Google5. Microsoft6. Thomson Reuters7. Nike8. Amazon9. SAP9. SAP10. Intel


Industry Engagement on Social NetworksIndustry Engagement on Social Networks


Social Media Engagement Correlates to Financial PerformanceFinancial Performance…


LinkedIn Network DataLinkedIn Network Data –Phoenix


LinkedIn Members residing in Phoenix –By EmployeesBy Employees

1 Intel 4 500

5,000

1. Intel2. ASU3. Honeywell4 Apollo Group

3,500

4,000

4,500

4. Apollo Group5. Amex6. Wells Fargo7 US Air 2 000

2,500

3,000

7. US Air8. Banner Health9. B of A 1,000

1,500

2,000

0

500


LinkedIn Members residing in Phoenix –By IndustryBy Industry

1 Real Estate 25,0001. Real Estate2. IT / IS3. Financial Services4 Computer Software

20,000

4. Computer Software5. Construction6. Healthcare7 Education Mgmt 10 000

15,000

7. Education Mgmt8. Marketing & Adv9. Health & Wellness10 Banking

5,000

10,000

10. Banking0


LinkedIn Members residing in Phoenix –By UniversityBy University

1 ASU40,000

1. ASU2. U. of Phoenix3. U of A4 W P Carey

30,000

35,000

4. W.P. Carey5. NAU6. Mesa CC7 BYU

20,000

25,000

7. BYU8. Glendale CC9. Thunderbird10 ASU West

10,000

15,000

10. ASU - West

0

5,000


LinkedIn Members residing in Phoenix –By Degree / CertificationBy Degree / Certification

1 MBA (4%)1. MBA (4%)2. PhD (0.8%)3. JD (0.8%)4 CPA (0 5%)4. CPA (0.5%)5. MD (0.6%)6. CFA (0.04%)7 PHR (0 1%)7. PHR (0.1%)8. SPHR (0.07%)


Current TrendsCurrent Trends in Talent Acquisition


Evolution of Online RecruitingEvolution of Online Recruiting

Circa 1995: Growth of the Internet. Companies create websites and begin listing employment opportunities onlineemployment opportunities online

Circa 2000: Job Posting Sites Grow. Monster.com and HotJobs advertise during the SuperBowl

Circa 2005: Online Networking gains traction. MySpace, Facebook, LinkedIn become destinations

Circa 2009: Passive recruiting in Web 2.0 becomes the new standardTwo-Thirds of all Web users visit social networks at least once per month

1995 2000 2005 2008

Two Thirds of all Web users visit social networks at least once per month.


Top 5 Recruiting Industry Plans for 2009

#1 - Improve Direct Sourcing, Social Network Connections and SEM“We need to greatly increase our focus on Social Networking.”We need to greatly increase our focus on Social Networking. “Developing a dedicated internal sourcing function.” “More movement towards utilizing social networks.”

#2 - Reduce Agency, Job Board and Printg y“ Looking at moving away from [Job Board] postings.”“Bringing Executive Search in-house” or “Restrict use of third party agencies.”“No more print- highest cost, fewest hires.”

#3 I R f l#3 - Increase Referrals“Develop a micro employee referral strategy.”“Develop new avenues that strengthen referrals from employees, alumni and more.”

#4 T k d T i#4 - Track and Train“Track quality of hire to build quality of source.”

#5 - Improve Company Career-site Pages“Increasingly important…but arguably not a first source.”

CareerXroads – Source of Hire Study (Feb ’09)


Recruiting Today or “The War Against Non Talent”or… The War Against Non-Talent

• Over 40,000 job boards online1

• Large companies receive over 25k resumes/week2

• 1,200 to 1,300 resumes per job posted3

28% i t ti 4• 28% resume misrepresentation4

• Recruiting teams are asked to do more with less:Fewer resourcesFewer resourcesLess budgetMore job applicants

SOURCES:1. International Association of Employment Websitesp y2. iLogos Research (a division of Taleo)3. PeopleBonus founder Jason Krumweide4. Christian & Timbers


How do you build relationships with passive talent?

Sources used to build relationships

37% 37%

24% 23%

11%2%

C i M ll C CRM O li C i T iConnecting on LinkedIn

Manually gathering contact

information

Company CRM tool

Online groups Connecting on Facebook

Twitter

Q ?Q16. How do you build relationships with passive talent?


Utilizing social networks seen as the most essential recruiting trendg

68%

Most essential and long-lasting trends in recruiting

52%

34% 31%

Utilizing social and Upgrading Reducing spend on Boosting referralUtilizing social and professional

networks

Upgrading employment

branding

Reducing spend on staffing firms

Boosting referral programs

Q30 What do you consider to be the 3 most essential and long lasting trends in recruiting?Q30. What do you consider to be the 3 most essential and long-lasting trends in recruiting?


Changing the TalentChanging the Talent Acquisition Playing Field

826 Friends826 Friends…


I need a team ofI need a team of…

• International Finance Experts

• That know Merger Arbitrage• That know Merger Arbitrage

• 10+ years experience

• Speak Cantonese

• Hit the ground running on Monday


HBS Survey of LinkedIn corporate clients -Source of Hire

Source of Hires OverallAfter less than 1 year using R it 10% f hiRecruiter, 10% of hires were already sourced via LinkedIn

Q: In the last year, how many candidates did you hire at each level from each of the following tools?

Harvard Business School - Field Study 2009


HBS Survey of LinkedIn corporate clients -Net Positive Response by Source

Only LinkedIn Recruiter and Employee Referrals received a t iti

p y

net positive responseNet Positive Response* by Source

“Net Positive Response” = People who are really happy with source (+7) – people who are neutral or negative (+1, 2, 3, 4)


Top 10 LinkedIn Tips forTop 10 LinkedIn Tips for Recruiters

Top 10 LinkedIn Tips for RecruitersTop 10 LinkedIn Tips for Recruiters

#1 C t d#1 Create and Administer your Employee and Corporate AlumniCorporate Alumni Group


#2 I#2 Improve your Company Profile page


#3 J i l t#3 Join relevant industry and recruiting groups


#4 U S d#4 Use Saved Searches


#5 U R f#5 Use Reference Search functionality


#6 B d t J b#6 Broadcast Job Openings via your Status bar


#7 A k & A#7 Ask & Answer Questions


#8 C t P ll#8 Create Polls


#9 U Li k dI#9 Use LinkedIn Applications


#10 C t E t#10 Create Events

Future / Predictions


Social Media PredictionsSocial Media PredictionsJeremy Owyang, Forrester

“Social networks will become next-generation CRM systems”Will become the “intermediary between brands and consumers ”Will become the intermediary between brands and consumers.

Pete Blackshaw, Nielsen OnlineTimeless truths will reemerge – “friendship must be earned, fame is fleeting, excess begets backlash, it always pays to listen, and credibility is our most enduring…asset”backlash, it always pays to listen, and credibility is our most enduring…asset

Joseph Jaffe, CrayonSocial Search – “Just when you thought search was saturating or mainstreaming, we think there’s going to be explosive new functionality which will make search even more valuable”g g p y

Charlene Li, Author of GroundswellExclusivity trumps accessibility. “Having thousands of friends becomes ‘so 2008’ and defriending becomes the hot new trend…The movement is rooted in a desire to have quality, not quantity…”

Scott Monty, Ford Motor Co.The future is about the “human element – the opportunity to build a relationship that isn’t

il t d d i l t ti Th ill b l ti t dnecessarily centered around a single transaction. These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them.”


Thank you!

how tos of social recruiting linkedin

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