how top social networks are powering mobile commerce
DESCRIPTION
This research presentation looks into the mobile strategies of world's top social networks and tries to derive their impact on the mobile commerce of today and tomorrowTRANSCRIPT
How are the top social networks
powering m-commerce
1
September 2011
One-third (33 %) of Facebook postings are mobile
Americans spend nearly 2.7 hours per day connected to
mobile web, mostly the social network
Mobile users tend to be more ‘social’ than the traditional
desktop users
2
Key stats for mobile usage of social networks
They need to come up with their mobile strategies
To generate revenues in the fast growing mobile world,
social networks need a heavy m-commerce focus
3
What have social networks learnt
4
Scope of research
Scope of m-commerce has not been limited to a mode of
payment
It has been used in a greater context of mobile
marketing, commerce, sales and CRM
5
Facebook partnered
with brands to offer
deals on checking-in
at their stores
Brands like Mazda,
Starbucks, Gap,
Macy’s, McDonalds
and many more
participated with
deals
6
Facebook places deals
http://www.facebook.com/places
Update: As of now,
Facebook deals has been
discontinued
Facebook facilitates
credit purchase with
mobile payment
You can purchase
credits with charges
being reflected in
your mobile bill
7
Facebook credit purchase with mobile payment
https://login.facebook.com/help/?faq=22650
4034029906
Facebook is planning
to sell virtual goods
within mobile web
browsers
8
Facebook credits with mobile browsers
Reference
9
With Twitter ‘Fast
Follow’ tools, you
can get SMS updates
from a brand by
SMSing its Twitter
handle
Send ‘follow (Twitter
handle)’ to 40404 in
the US
10
Twitter Fast Follow
http://blog.twitter.com/2010/08/introducing-
fast-follow-and-other-sms.html
Allows you to share
your location with
your tweet
11
Twitter location tagging
Reference
12
Foursquare
Foursquare has
partner brands that
reward customers for
checking –in
Customer get deals +
a chance to build
reputation
Brands promote
offers, get traffic and
are able to know their
most loyal fans
13
Foursquare specials
Foursquare allows
brand to create
pages and leave tips
for their consumers
at various locations
Zagat uses tips to
review best
restaurants for
foodies
TravelOk helps
tourists unlock
Oklahoma’s best-
kept secrets
14
Foursquare brand pages and tips
https://foursquare.com/business/brands
Foursquare lists help
users / brands to
create lists like best
places to eat/ visit etc
Immense potential
for brands to
generate advocacy
and engage their
consumers
15
Foursquare lists
http://blog.foursquare.com/2011/08/15/fours
quare_lists/
16
Groupon
Groupon mobile app
is more like a
location layer on their
deals model
People can see
deals on their mobile
phones, purchase
them
‘Groupon Now!’
allows users to see
nearest deals in
proximity that they
can purchase right
away17
Groupon mobile app
http://www.groupon.com/mobile#iphone
Groupon is
partnering with
mobile app makers
so that the partner
app users can see
Groupon deals
based on their
location
18
Groupon mobile ad network
http://www.businessinsider.com/groupon-
mobile-ads-2011-5
19
Helps users simplify
their everyday
shopping experience
Get product info /
review, shop online,
get nearby store and
even offers in you
vicinity
20
Google Shopper app
http://www.google.com/mobile/shopper/
An app for tablets
that lets you browse
catalogs, enhance
your product
research experience,
share your findings
with friends and
purchase them
online
21
Google Catalog app
http://www.google.com/catalogs/about/#
Path breaking
initiative by Google
to make payments
quick and simple
Google wallet can
hold your cards and
transfer money with a
tap on the reader
Later versions also
plan to hold tickets,
boarding passes,
discount coupons
and car keys
22
Google wallet
http://www.google.com/catalogs/about/#
About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social software,
community platforms, mobile and cloud
computing for improving business
performance, communication and customer
engagement.
About Kuliza
Kuliza offers cloud services to
ensure a hassle free
infrastructure to sustain your
changing needs. Our focus
areas are:
Cloud consulting
Cloud migration and
management
Kuliza offers solution to design,
build and distribute mobile apps
for iOS, Android and Blackberry.
Our focus areas are:
Mobile CRM
Mobile loyalty programs
Mobile Transition
Kuliza offers solutions for
designing and building social
software and community
platforms. Our focus areas
are:
Online communities
Facebook Apps
Social Commerce
Social CRM
Our offerings
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