how top events leverage referrals to drive massive growth
TRANSCRIPT
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How Top Events Leverage Referralsto Drive Massive Growth
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Table of Contents
1. Introduction to Referral Marketing• What is referral marketing?• Why does it work?
2. Leveraging Attendees• Methods and solutions
3. Leveraging Exhibitors, etc• Methods and solutions
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Table of Contents
1. Introduction to Referral Marketing• What is referral marketing?• Why does it work?
2. Leveraging Attendees• Methods and solutions
3. Leveraging Exhibitors, etc• Methods and solutions
4. Outside the Box• Best practices• Novel ideas
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1.Introduction to Referral Marketing
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What is Referral Marketing?
Word of mouth*
*(with a little encouragement)
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What is Referral Marketing?
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What is Referral Marketing?
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What is Referral Marketing?
83%
17%Satisfied Customers
Willing to Re-fer
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What is Referral Marketing?
29%
54%
17% Satisfied CustomersWilling, and doWilling, but don't
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What is Referral Marketing?
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What is Referral Marketing?
“Referral Marketing” is deliberately encouraging
your customers totell their peers about you
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Why Does it Work?
84% of consumers say they trust recommendations from friends and colleagues
91% of B2B buyers are influenced by word-of-mouth
when making their buying decision
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Why Does it Work?
Referred customers have 116% the lifetime value
18%
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2.Leveraging Attendees
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Methods – Prompt to Share
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Solutions – Prompt to Share
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Methods - Social Personalization
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Methods - Social Personalization
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Methods - Social Personalization
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Solutions – Social Personalization
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3.Leveraging Exhibitors, Sponsors,
and Media Partners
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Methods – Physical Passes
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Methods – Discount Codes
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Methods – Banners
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Methods – Email Invitations
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Solutions – Email Invitations
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Methods – Landing Pages
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Solutions – Landing Pages
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4.Outside the Box
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Best Practice - Offer Incentives…
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…and stay on top of them!
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Best Practice - Use Speakers
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Idea - Retargeting Pixel