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How to Write, Publish, Sell and Promote Your Own Book © The Creative Penn (2009)

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Page 1: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

How to Write, Publish,

Sell and Promote Your Own Book

© The Creative Penn (2009)

Page 2: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.TheCreativePenn.com

http://www.Author2Zero.com

http://www.thecreativepenn.com/
http://www.author2zero.com/
Page 3: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

“Here’s the thing: The book that will most

change your life is the book you write”

Seth Godin

Page 4: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

10.30 – 12.15: How to Write Your Book

12.15 – 1: Lunch and Chat

1 – 2.30pm: How to Publish Your Book

2.45 – 5pm: How to Sell and Promote Your Book

Page 5: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Respect others and the time we have.

Burning Questions at the beginning , and at the end of each session.

Take it offline if off topic or personal.

http://www.flickr.com/photos/djbrady/1205847589/

http://www.flickr.com/photos/djbrady/1205847589/
Page 6: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.flickr.com/photos/87765855@N00/3105128025/

http://www.flickr.com/photos/87765855@N00/3105128025/
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Writing Your Book

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Page 9: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.flickr.com/photos/ennor/238512999/

http://www.flickr.com/photos/ennor/238512999/
Page 10: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell
Page 11: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.flickr.com/photos/rocknroll_guitar/3734269090/

http://www.flickr.com/photos/rocknroll_guitar/3734269090/
Page 12: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

“What are you going to write about? Anything you

damn well want”

Stephen King

Page 13: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.flickr.com/photos/photohop/2913211897/

What has stopped you so far?

What do you need to break through in order to write?

http://www.flickr.com/photos/photohop/2913211897/
Page 14: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

“Write at the edges of the

day”

Toni Morrison, author of Nobel Prize winning novel

‘Beloved’

Page 15: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.flickr.com/photos/grantneufeld/11792994/

What do you need to

give up in order to

make the time to

write your book?

http://www.flickr.com/photos/grantneufeld/11792994/
Page 16: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.flickr.com/photos/joriel/2360038974/

“Brick walls are there for a reason. They give us a

chance to show how badly we want something”

Randy Pausch, The Last Lecture

http://www.flickr.com/photos/joriel/2360038974/
Page 17: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

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“Don’t wait for the muse. Your job is to make sure the muse knows where you’re going to be every day...If he does know, he’ll start showing up, chomping his cigar

and making his magic”

Stephen King

Page 19: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

What do people say when you say you are writing a book?

Volume of Comments

Time

CriticismPraise

Page 20: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

“Writing is a bit like going on a

diet; you should either tell

everyone or no one”

Maeve Binchy

Page 21: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.flickr.com/photos/whisperwolf/3444961732/

Passion and excitement

Scared

Embarrassed

Self doubt

Bored and ‘over it’

Frustrated

Exhausted

http://www.flickr.com/photos/whisperwolf/3444961732/
Page 22: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.flickr.com/photos/pichler/412548808/

I am creative.

I am an author.

I am a wealthy, famous, published author.

http://www.flickr.com/photos/pichler/412548808/
Page 23: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

How do you actually write a book?

Page 24: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

“Get black on white” Guy de Maupassant , 19th century French

writer

http://www.flickr.com/photos/wooandy/215152161/

http://www.flickr.com/photos/wooandy/215152161/
Page 25: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Write without stopping or editing until you have finished first draft.

Put it away and then edit.

http://www.flickr.com/photos/lo9883/158623108/

http://www.flickr.com/photos/lo9883/158623108/
Page 26: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Structure your book into chapters, andsub-headings and then fill in the blanks

http://www.flickr.com/photos/tambako/2625985714/

http://www.flickr.com/photos/tambako/2625985714/
Page 27: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Write lots of notes on your material and then stitch it together

http://www.flickr.com/photos/hippie/2406411610/

http://www.flickr.com/photos/hippie/2406411610/
Page 28: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Draw process flows or mind maps of the book and then put them into words

http://www.flickr.com/photos/deathtogutenberg/321549648/

http://www.flickr.com/photos/deathtogutenberg/321549648/
Page 29: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Speak into a recorder for each chapter, get it

transcribed (or use speech to text

software) and then rework

http://www.flickr.com/photos/readerwalker/146648823/

http://www.flickr.com/photos/readerwalker/146648823/
Page 30: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Create questionnaires, conduct interviews.

Write up into book format with your own ideas.

Page 31: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.flickr.com/photos/stevendepolo/3015116374/

• 23 years : aged 10 -33 Dreamed of writing a book

• July 2007: Decided this time I would manage it

• Xmas 2007 First draft

• Jan – March 2008: Rewrites and editing

• April 2008: Published on Amazon

http://www.flickr.com/photos/stevendepolo/3015116374/
Page 32: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

“Books aren’t written – they’re rewritten”

Michael Crichton, author of ‘Jurassic Park’

http://www.flickr.com/photos/klytemestra/101561441/

http://www.flickr.com/photos/klytemestra/101561441/
Page 33: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Write

Read and Edit

Editor

http://www.flickr.com/photos/10176016@N03/2046784747/

Proof-Reader

http://www.flickr.com/photos/10176016@N03/2046784747/
Page 34: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Thomas Hardy

Marked up copy of:

‘Tess of the D’Urbevilles’

Great English literature

Page 35: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

“The only way I can get anything written at all is to

write really, really shitty first drafts”

Anne Lamott, ‘Bird by Bird’

http://www.flickr.com/photos/wvs/474506143/

http://www.flickr.com/photos/wvs/474506143/
Page 36: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

First ideas written during conferenceAugust 2007

Notes from books on subject, Oct 2007

Page 37: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Notes from one of my proof readers

Professionally edited draft

Page 38: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Reorganising the book made all the difference

Page 39: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell
Page 40: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

http://www.Elance.com

http://awmonline.com.au/

http://wefollow.com/twitter/editor

http://www.elance.com/
http://awmonline.com.au/
http://wefollow.com/twitter/editor
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Have a working title, but you can change it. Think about it, but don’t obsess.

Reuse is ok, there is no copyright on book titles (but check domain name)

http://www.flickr.com/photos/em0rix/2510861496/

http://www.flickr.com/photos/em0rix/2510861496/
Page 43: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Buy the domain name early –http://www.GoDaddy.com

Use keywords and a sub-title especially for non-fiction

https://adwords.google.com/select/KeywordToolExternal

http://www.godaddy.com/
https://adwords.google.com/select/KeywordToolExternal
Page 44: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

Test title using Google Adwords or Facebookadvertising – Timothy Ferriss did this for “The 4 Hour Work Week”

Get cover done early for promotional purposes

Page 45: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

“How to find meaning in the corporate life”

“How to Enjoy Your Job”

Feedback.... It’s more like ....

“How to Enjoy Your Job... Or Find a New One”

It’s more about career change and finding what you love

Page 46: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell
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http://www.flickr.com/photos/chavals/2264321106/

Begin at the beginning and go on ‘til you come

to the end and then stop”Lewis Carroll, author of ‘Alice in Wonderland’

http://www.flickr.com/photos/chavals/2264321106/
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Persistence

Discipline

Page 50: How to Write, Publish, Sell and Promote Your Own …...10.30 –12.15: How to Write Your Book 12.15 –1: Lunch and Chat 1 –2.30pm: How to Publish Your Book 2.45 –5pm: How to Sell

“Talent is cheaper than table salt. What separates the

talented individual from the successful one is a lot of hard

work”

Stephen King, ‘On Writing’

http://www.flickr.com/photos/jvk/63823393/

http://www.flickr.com/photos/jvk/63823393/
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“Your kryptonite is in your mind”

Gene Landrum

http://www.flickr.com/photos/tcmhitchhiker/3862665214/

http://www.flickr.com/photos/tcmhitchhiker/3862665214/
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http://www.CreativeCommons.org

© Copyright

vs. Plagiarism

http://www.creativecommons.org/
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Write down your target now

“Thoughts become things. If you see it in

your mind, you will hold it in your hand”

Rhonda Byrne, from The Secret

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“Whatever you can do, or dream you can, begin it! Boldness has genius,

power and magic in it.”Goethe

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http://www.flickr.com/photos/house-n-baby/2917653169/

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