how to write dominant practice area content for your law firm

Writing Dominate Practice Area Content Our Websites Impress. Our Marketing Delivers Results. By Peter Boyd, Esq. PaperStreet Web Design

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Page 1: How to Write Dominant Practice Area Content for your Law Firm

Writing Dominate Practice Area Content

Our Websites Impress.Our Marketing Delivers Results.

By Peter Boyd, Esq.PaperStreet Web Design

Page 2: How to Write Dominant Practice Area Content for your Law Firm

Keeping 1,000+ Clients Happy Since 2001.

paperstreet.com

Page 3: How to Write Dominant Practice Area Content for your Law Firm

• Become the Resource Online

• Create Long Form Content

• Detailed Pages• Step-by-Step Process• FAQs• Videos

• Save time on Initial Meetings

• Dominate Search Results

How to Write Dominant Practice Area Conent

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Page 4: How to Write Dominant Practice Area Content for your Law Firm

• Pick One Practice Area

• Choose on that is key to your Business

• Choose one that is relatively Non-Competitive

• Allows to Show Results Quickly

Step 1 – Pick a Practice Area

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Page 5: How to Write Dominant Practice Area Content for your Law Firm

• Know your Competition

• Go to Google – Visit Top 10 Sites

• How long are their articles?

• Check word count in MS Word

• Write 10x Content

Step 2 – Pinpoint Your Competition

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Page 6: How to Write Dominant Practice Area Content for your Law Firm

• Know your Practice Area

• Topics and Subtopics

• Overview, Questions, How-Tos, Process, Case Study, FAQs

• Make it readible and scanable.

Step 3 – Outline your Practice

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Page 7: How to Write Dominant Practice Area Content for your Law Firm

Child Custody – How does it work in Florida?Overview of child custody law in FloridaHow does the process work?What to expect?Realistic outcomes

Laws on Child CustodyWelfare of the childParents right to custodyWishes of the childCourt’s discretion

Visitation and CustodyWhat is visitation and custody?Types of visitation and custody

Sole custodyTime sharing

Negotiated planSupervised visitationModifying custody and visitationDependency court

Outline Example – Child Custody

Child SupportWhat is child support?About modifying child Support

Courts and Custody: How Cases are HandledOverview of cases and trialsBurden of proof in casesTemporary ordersCourt’s jurisdictionEnforcement ordersAttorney feesKey statutesUCCJEA in FloridaOther acts

FAQsCommon Question #1Common Question #2

Related ArticlesLink to related pages on your websitepaperstreet.com

Page 8: How to Write Dominant Practice Area Content for your Law Firm

• Long Page vs. Multiple Pages

• Prefer Long Form Content

• Single Relevant page, but multiple pages work well too

• Just write!

Step 4 – Write the Main Pages

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Page 9: How to Write Dominant Practice Area Content for your Law Firm

1. Get Your Content Indexed

2. Ranking Algorithm: Words, Links and RankBrain

3. Authority and Links

4. Good, Real Press

5. Article Outreach

Step 5 – Additional Steps

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Page 10: How to Write Dominant Practice Area Content for your Law Firm

8 Time Winner 3 Time Winner Gold Winner 1st Place Winner

11 Time Winner

8 Time Winner

Page 11: How to Write Dominant Practice Area Content for your Law Firm

Thank You

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