how to write bibliography

8/9/2019 how to write Bibliography

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TABLE OF CONTENT

Chapter Particular Page no.

1 The business 1

1.1 Gap 1

1.2 Mission statement 2

2 Management team 9

2.1 Management team 9

2.2 Partnership deed 11

3Company structure, ownership an

inte!!ectua! property rights 1"

3.1 Organizational structure 15

3.2 Roles & responsiilities 1!

3.3 "usiness model 1#

3.$ %ntellectual propert rights 19

3.5 'a(s 22

3.! Pro)ect scoping 2$

3.* +s 25

3.# Gantt 2*

$ #nustry ana!ysis $%

$.1 %ndustr analsis 2#

$.2 Current status and emerging trends 29

$.3 P.e.s.t. analsis 31

$.$ "usiness landscaping 39

5 Consumer pro&i!ing '$

5.1 ,emographics $2

5.2 ,ilo $*

5.3 -egmentation $9

! Mar(eting p!an ")

!.1 Product d.n.a. 5

!.2.1 /rend analsis 53

!.2.2 Mood oard 55

!.2.3 /heme oard 5!

!.2.$ Color & product oard 5*

!.3 Competitor analsis 5#

1


2/12

!.3.1 ,emand 0orecasting 59

!.3.2 Merchandise udget !9

!.3.3 Range plan *

!.$ -uppl chain *$!.$.1 Process ie( *$

!.$.2 /pe o0 production *9

!.$.3 -uppl chain strateg #1

!.$.$ -uppl chain management #2

!.5 Pricing #5

!.! 'ocation #*

!.!.1 -tore operations 9$

!.!.2 ueueing analsis 95

!.!.3 Cash memo 9!

!.!.$ thical issues 9*

!.* 4isual merchandising 9#

!.#.1 "randing elements 99

!.#.2 "rand s(itching 1

!.#.3 Promotions 12

* Financia! p!anning 1)**.1 -ummar sheet o0 0inancials 1*

*.2 Roll out plan 11

*.3 -ales reenue 11

*.$ erage selling price and cost o0 good solds 111

*.5 Phsical resources 112

*.! 6unam resources 11$

*.* %nitial inestment 115

*.# Oerheads 115

*.9 ,epriciation 11!

*.1 %ncome statement 11#

*.11 Operating cash 0lo( 121

*.12 "alance sheet 122

*.13 "rea7 een point 122

*.1$ Ratios 123

"iliograph 4nne8ure 5 :s 4%%%

2


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4/12

+EEA+C- MET-O.OLO/0

Researchobjective ResearchDesign Datacollection

method

Analytical Tool SampleSize Samplefram

e

Sample Unit

To launcha new

barnd of Organic

oodTruc!

e"ploratory

#rimary and

Secondary

$ueingDecompositionTrend

forecasting

%rand

Switching

&''Respon(dants

Target

customer

of )*(+'

years

Delhi,-R

4


5/12

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• Kernie< D. ?2!@< A'ogistics and Retail ManagementB< 'ondon< Logan Page

• Goldratt .M. ?2*@. Critical Chain. 2nd dition. Chennai< Productiit and

ualit Pulishing Priate 'imited.

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7

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8/12

ANNE

" ?uestions

1. +hat important customer prolem can ou sole

on adulterated< non pesticidesFchemical health 0ood.6ealth< tast< lo( car 0ood at eas location (ith lo( (aitingFsering time :uic7 health snac7

2. 6o( are ou going to do it"usiness modelProduct Organic 0ood ?Ra( materials and pac7aged< depending upon the

pre0erred choice o0 customers.,istriutionE "uing organic products 0rom (holesale mar7ets or uingdirectl 0rom the organic 0armers.'ocationE +ill e more premium customers location eg -outh ,elhi < GL<

-a7et< model to(n ne( 0riends colon etc./echnologF%nnoationE using est o0 technolog to 7eep the organic 0ood

products 0resh in the moile truc7.-ericeE outside seating arrangement< (aiters to sere< reccled plates andcups."randE creating a rand name 0or a ne( usiness through adertising<

promotional schemes.

3. 6o( man customers are there that are (illing to u 0rom ou

6o( man customers are there

ccording to a J- "an7 report in 212< it (as estimated at Rs 1


9/12


10/12

/he 0ollo(ing :uestionnaire is prepared the students o0 Pearl cadem 0or theresearch pro)ect ?21$@ . Jour ans(ers (ill e aluale and (ill e 7ept con0identialand our candor is appreciated.

14 +hat do ou understand organic 0ood ?/ic7 as man@

a %t means arti0icial 0ood %t means heralc %t means nonEchemicalFnonEpesticidesd %t means lo( caloriee n other< please speci0.

$4 ,o ou pre0er uing organic products as ?/ic7 one@a@ "randed @ on randed c@ o pre0erence

54 +hat all other organic products do ou u ?/ic7 as man@a@ Organic 0ood @ Organic cosmeticsFtoiletries c@ Organic per0umes d@

Organic clothese@ n other< Please speci0

'4 +here do ou pre0er haing 0ood outside home ?Ran7 in order o0 pre0erence< 1 eing the most %mportant@

Restaurants

'ocal street 0ood

'ocal truc7sFthellas

"4 %n (hat 0orm ou consume the organic 0ood ?/ic7 as man@a@ 4egetales @ Kruits c@ Cereals d@ /eaFCo00ee e@ 6ers 0@ Processed or

a7er 0oodg@ Organic dair products

74 6o( o0ten do ou consume organic 0ooda@ Once a (ee7 @ Once a month c@ Once in ! monthd@ l(as e@ n other pls speci0

*4 6o( much do ou spend on Organic 0ood per isita@ Ipto Rs5 @ Rs5 Rs1 c@ Rs1 Rs 15 d@ Rs15

and aoe

%4 Krom (here do ou mostl purchase organic 0ooda@ -upermar7ets @ 'ocal mandi c@ Online sites?such as coto7ri< naturalmantra etc@ d@Organic ca0S e@ Others

10


11/12

94 Lindl rate organic 0ood on the 0ollo(ing 0actors

Kactors 6ighl

important

%mportant eutral Inimportant 6ighl

unimportant

6ealth

/aste

Conenientl located

Considered

0ashionaleFtrend

,octors

recommendation

nironment 0riendl

1)4 +hich read to eat 0ood ou (ill u the most ?Ran7 in order o0 pre0erence< 1 eing the most %mportant@

1146o( do ou get to 7no( aout the organic productsa@ +ord o0 mouth @ KriendsFKamil c@-ocial media?Kaceoo7


12/12

3# $#$9 59

! and aoe#ncome group 6 5 25 monthl

251 $5 monthl

$51 !5 monthl!51 #5 monthl

#51 and aoe monthl

12

how to write bibliography

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