how to write a white paper in four steps
DESCRIPTION
Want to write a white paper to include in your marketing collateral? Not sure how? This presentation will show you what you need to know in four steps. Now get started!TRANSCRIPT
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How to Write a White Paper
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Define Your Audience
STEP ONE
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What is your audience’s knowledge of the issue?
Your answer determines the length and breadth of the paper.
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Clarify the question or
problem
STEP TWO
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Why are you writing this paper?
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Describe how the situation occurred
STEP THREE
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STEP FOUR Describe the
solution
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What is the general solution?
What is the unique differentiator your company can offer?
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Include a glossary of terms and info on your company :)
Don’t forget!
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Need help with your content marketing plan?
Contact us: @SpyglassDigital [email protected] spyglassdigital.com
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Image Credits – Slide 1: Flickr.com/dantaylr – Slide 2: Flickr.com/boo-‐x – Slide 4: Flickr.com/horiavarlan – Slide 5: Flickr.com/designgate – Slide 6: Flickr.com/pss – Slide 7: Flickr.com/alexnormand – Slide 9: Flickr.com/donnieray – Slide 11: Flickr.com/42andpointless