How to become an Travel Article Writing Genius

Illustrated by Karl Pilkington an Idiot Abroad

What is Article Writing?

• What’s in it for me?• What is Article Writing?• How to do it• Case studies• Measuring ROI

Why articles/blogs?= Sales

What’s in it for me?

What’s in it for me?

Web searchers are looking for information…

•More information = clicks to website•More clicks = more enquiries•More links = higher rank in Google•More relevant people visiting site•More relevant the article topic = higher your site will rank for keywords

More customers for you!

Article writing is…Article marketing is a type of advertising in which businesses write short articles related to their industry.

How to…

Article writing basics

• Keep an idea list• Use bullet points• Determine your topic & audience • Do your research • Compile a list of sources• Write a summary & draft • Check it, add a picture • Submit it

Article writing basics

• Create articles of 400-500 words

• 1 target keyword in title • Anchor text link at bottom

Article Titles

These generate the most links….

• What is• How to• 5 Reasons To• Top 10• How much is• Your essential guide to• What you didn’t know about

Article Writers use the

Inverted Pyramid method

http://webyogi.co.uk/

Why bother?

• Blogs/Articles turn readers into customers & existing customers into lifetime clients

• Increases rankings in search engines • Drives web traffic• Increases credibility, brand awareness • Seen by loads of people

Do’s

• Impart your expert tips and knowledge• Be clear and concise: use of bulleted lists• Use Bold and Italics to draw the eye• Put links at bottom to drive traffic• Entice & engage your reader

Don'ts

• Pitch - sales pitches will not get published

• Create keyword anchor text links in your article body

Submit your completed article.

Articles for the Newsroom…

Article Syndication

Case Studies & Influencers…

Top travel blogs http://www.invesp.com/blog-rank/General_Travel

http://webyogi.co.uk/

http://webyogi.co.uk/

Useful resources

• Wikipedia – how to write better articles• How to Write an Article in 20 Minutes –

Copy blogger• SEO Advice: Writing useful articles that

readers will love• Top 50 Article Directories by Traffic,

Pagerank

Travel writers areExperts Abroad Not Idiots Abroad…

@webyogiwww.webyogi.co.uk

Thanks!Happy Writing ;-)