how to write a killer headline in under 10 minutes
TRANSCRIPT
Know your target audience and current readers
Here are the things that you should research about your target audience.
• Age Group
• Gender
• Social Status
• Industry
Use numbers
• Numbered headlines have been utilised by magazines and newspapers for decades.
• Numbers imply the length of the blog. They provide readers with the estimated time required to read the blog.
• Numbers are easier to memorise than words.
Use capitals at the start of every letter
• Headlines that look like this:
“3 Proven Ways to Clear Acne Scars Within 3 Months”
Is a lot better than:
“3 Proven ways to clear acne scars within 3 months”
Use interesting adjectives
Add emotive or powerful words in your headline. Here are some examples:
- Brilliant - Useful - Painful
- Epic - Simple - Important
- Essential - Horrific - Awesome
- Killer - Fantastic - Perfect
- Vital - Great - Quick
Use what, why, how or when
• They are what we call “trigger words” – words that influence the reader to read your blog.
• Use them if you do not want to use a “numbered headline”.
i.e. “How to Master the Basic Cha-Cha Dance Steps”
Related Read:
5 Mistakes To Avoid When Generating Content
Here we listed 5 of the most common, yet huge mistakes to
avoid when generating content.