How to Write aContent Marketing StrategyB L O G . B U F F E R . C O M

The 21-Step Guide toWriting a ContentStrategy

... w/ a template!

1. Start with an outline

The three main areas

12

Why are wemaking content? What content

do we need?

3How does this contentaccomplish our goals?

2. What are you trying toaccomplish?

Goal-setting!

OKRs!S.M.A.R.T.

BHAGS!

3. Write down whatyou're selling

4. Now, who's going toconsume your content?

Come up with buyer/audience personas

5. Map your personas'needs to your solutions

6. Find out where youraudience already goes for

this content

7. View the competition’scontent marketing for

inspiration

8. Take inventory of yourcontent

On Site BlogsResourcesLanding pages

8. Take inventory of yourcontent

Off Site Social mediaGuest postingEmail

9. Evaluate your existingcontent

What sticks?

What should we fix?

What should we nix?

What should we add to

the mix?

Sticks!

Fix!

Nix!

What should we add tothe mix?

14. Sort your contentby theme

15. List your differentcontent types

16. Snapshot the contentteam and workflow

17. Estimate your contentcapacity

18. Map out your editorialcalendar

Trello

19. Make a contentpromotion workflow

Buffer

blog

20. Write the epilogue

21. Write the executivesummary

Celebrate! You did it!

Get the free template :)http://bit.ly/mktg-strategy