how to write a blog post?
TRANSCRIPT
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HOW TO WRITE A NICHE BLOG?
Eveliina Toivonen
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• Lifestyle blog or niche blog?
• You write only about one category and with one-track mind
• People like to share niche blogs content
• ”Start a blog about ________”
• From idea to a blog post in 15 minutes or in 8 hours
NICHE BLOG
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By writing a niche blog, you can:
1) Profile yourself as an expert
2) Learn and become an expert
3) Grow a reliable audience
4) Collect your ideas in to the same place
5) Market your products and earn money
BENEFITS
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1) Who is your audience?
2) Start with a topic and working title
3) Do your research
4) Write an interesting intro
5) Organise your content
6) Write the content
7) Pick a catchy title
8) Publish it
8 STEPS FOR WRITING A BLOG
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1) First things first
2) Title and introduction: Tell what your text is about, but also raise interest
3) Lenght about 3000 symbols
4) Short paragrahps, sentences and expressions
5) Use subheadings
6) Try to provoke a discussion
7) Cut to the chase
8) One blog post – one theme
9) Check your facts
10) Visualise your post (remember copyrights!)
10 TIPS FOR WRITING A BLOG
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• www.blogger.com
• www.wordpress.com
• Decide a name for your blog
• Introduce yourself in somepage
• And start writing!
HOW TO ESTABLISH A BLOG?
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• SEO = Search Engine Optimising
• Algorithms rank every site on internet
• This has an impact how your blog shows up in searchresults
• Write about topics that people probably search
• Comment on other blogs
• Think about potential search words and use those in yourblog post
• Add content regularly
• Share those on social media
• Purchase Google or Facebook advertising
HOW TO GET YOUR BLOG POSTS READ?
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• Vblog
• Podcast
• Webinars
• Visualisation
• What’s the timetable on publishing texts?
• is content still the king in blogging business
• Content marketing2016: http://www.socialmediatoday.com/social-business/complete-guide-2016-content-marketing-trends-infographic?sthash.HWgLOkB8.mjjo
WHAT ELSE?
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• http://krugman.blogs.nytimes.com/ Paul Krugman –The Opinion Pages
• www.ducttapemarketing.com/
• http://steveblank.com/
• http://johnhcochrane.blogspot.fi/ - The GrumpyEconomist
• www.pizzaguy.fi (in Finnish), Company blog
LINKS
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CoordinatorEveliina Toivonenp. (03) 646 [email protected]
https://fi.linkedin.com/in/eveliinatoivonen
www.hamk.fi