how to wow your customers with great design - rajiv srivatsa, urban ladder, #pncamp, pune
Post on 17-Oct-2014
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How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, PuneTRANSCRIPT
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Rajiv Srivatsa (Urban Ladder)#PNCampDec 05 2013
How to wow your customers with great design
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Dieter RamsIndustrial DesignerBraun
10 attributes of great design…
Content courtesy http://startupsthisishowdesignworks.com/
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1. Brand attributes
logobrand name
fontscolors
PPT template
business card
communication
tagline
99designs LaunchRock Printo Thesaurus.com
vision
PPT
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• Warm• Honest, Transparent• Long-lasting
• Target Audience• Straight lines• Masculine
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2. Physical product
usecaserange planning
pricingdesign philosophy
finish qualityA/B tests
storyline
name
Google Images Pinterest SurveyMonkey Facebook Polls
packaging
prototype
3d Studio Max Paper Drawings Auto CAD
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• Design Philosophy• Material• Size• Usage• Storage• Fixture
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3. Digital product
user storyinteraction design
user eye-tracking studies visual designcontent design
storyline
information architecture
99designs
iMockUps Axure
mood-board
Balsamiq
Hi-fidelity prototype
PPT / Visio
Google Search
performance
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• Beautiful• Functional• Empathetic• Minimal• Honest
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4. Service process
multi-channeluser touch-points
experience designticket response
call flow
communication
Video Editor Freshdesk ExotelPPT / Visio WebEngage
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5. Merchandising
photography
storyline
exposure
props
lights
image processing
creative angles
shadows
styling
models
Mac + DSLR Pinterest Home Magazines Photoshop
rendering
touch-up
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• Positioning• Product Hero• Color usage• Props• Aesthetic
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6. Marketing
Photoshop Pinterest Adwords FB Marketing
brand
positioning
newsletter
aspirational
colors
messaging
offline
analytics
fonts
collateral
social media
PR
A/B tests
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• Aspirational• Innovative• Excitement• Trust
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And…
It is difficult to get good designers. And expensive too…
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…and…
Don’t change design for the sake of changing it ever!
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…and…
Smile at the end of the day
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CreditsThanks to www.dilbert.com and Scott Adams for the awesomeness that is Dilbert!