Marie Ennis O’Connor

@JBBC

#ISCPConf15

How to Use Twitter To

Educate Patients And Increase

Professional Visibility

Do You Tweet?

Social Media isn’t a fad; it’s a fundamental shift

in the way we communicate.

Are You On Facebook?

Mayo Clinic’s Philosophy of Social Media

“Mayo Clinic believes individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices.”

Social media helps to reach people when, where and how

they want to receive health messages; it improves the

availability of content and may influence satisfaction and trust in

the health messages delivered.

What is

Twitter?

We are living, learning, teaching, and practicing

medicine in a digital era

Predicting the Popularity of Online Content. Communications of the ACM, Vol. 53 No. 8, Pages 80-88 10.1145/1787234.1787254

Use Twitter To…

Find support and community

Connect with colleagues

Establish thought leadership

Improve quality of patient information

Keep current with research

Build collaborative relationships

Contribute your expertise

Develop professional reputation

Create marketing channels

Drive traffic to your website

First Steps…

Header Image

Profile Image Reply to tweets with @username

Start Following…

Updates Reminders Useful links Promote events Expertise

Expertise

Research

Tips

Videos

Infographics

• http://www.researchgate.net/publication/262239842_Social_media_raising_the_profile_of_AHPs

• Add Twitter follow button to your website

• Promote your Twitter name on your

business cards, email, or website

• Live tweet from conferences and events

• Join Twitter chats

How To Take Part In A Tweet Chat

• Join the chat by searching for and clicking

on relevant # (e.g. #physiotalk)

• The chat will be hosted and the host will

ask questions along the way to stimulate

discussion and sharing of ideas

• You don’t have to tweet - you can just

follow the conversation, especially if you are

still getting used to tweet chats

• Introduce yourself, using the # and mention

that you’ll be there watching and listening

Live Tweeting

Benefits Of Live-Tweeting

• Twitter followers who cannot be at the event in person can follow along using the # hashtag

• Attendees who live-tweet a conference can deliver valuable insights to those who are unable to attend the event in person

• This in turn expands the reach of the conference

• This learning is further consolidated with an archive of tweets after the event

Some Live Tweeting Tips

• Tag your tweets with the designated conference hashtag

• Tweet links to websites, studies, or other information which will enhance understanding of the topic

• Share key quotes and statistics

• Attribute quotes to the speaker who made them, by using quotation marks (add their Twitter name if known)

Taking Control

Of Your Online

Professional Identity

What Is Medical Professionalism?

“The ability to align personal and professional organizational conduct with ethical and professional standards that include a responsibility to the patient and community, a service orientation, and a commitment to lifelong learning and improvement”

American College of Healthcare Executives

• Be aware of the image you present online

and manage this proactively

• Show your human side, but maintain

professional boundaries

• Contribute your expertise and insights

• Engage with the public and be cautious of

giving personal advice

• Respect the privacy of all patients

?

@JBBC

#ISCPConf15