how to use twitter for real business impact
TRANSCRIPT
How to Use Twitter for Real Business Impact Smart Tips from the Dummies Author!
Laura “@Pistachio” Fitton
Twitter’s Not Just for Marketing…
Use to to Generate Real Business Impact: 1. A%ract
a targeted, engaged following 2. Build community
with actual business impact 3. Source Leads
and nurture valuable relaAonships 4. Develop relaAonships
With media and influencers
Laura Fitton, Spring 2007 Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Do I upgrade my browser to
see web 2.0?
Twitter is
Dumb!
Twitter’s Not Just for Marketing…
Use it to Generate Real Business Impact: 1. Attract
a targeted, engaged following 2. Build community
with actual business impact 3. Source Leads
and nurture valuable relationships 4. Develop relationships
With media and influencers
1. Attract a targeted, engaged following
1. WIIFT? – NOT About You.
2. Be on a Mission – WHO should follow you? WHY?
Either write something worth reading or do something worth writing about. Benjamin Franklin “
Image Credit:"lhalstead"
Be on a Mission Mission: [@OurAcct] is where _(who)__ can find _(value offered)_. Bio: “follow us for…”
Use it to Generate Real Business Impact: 1. A%ract
a targeted, engaged following 2. Build community
with actual business impact 3. Source Leads
and nurture valuable relaAonships 4. Develop relaAonships
With media and influencers
Twitter’s Not Just for Marketing…
Define
Do this: • Write down everything you know about
your ideal personas • What are their challenges? • How are they measured? • What do they read? • What (and where) do they share on social
media?
Share this: • Content types that fit with everything you
know about their lives • Solutions to their challenges • Tools to help them crush their numbers • Must-read articles and digests • Shareable items that will make them look
good
Define
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Be generous.
• the more you give, the more you get
• build trust, credibility, & goodwill
• increase # of pages & inbound links
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Be helpful.
Helpful Relevant Remarkable Frequent
ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
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Twitter’s Not Just for Marketing… Use it to Generate Real Business Impact: 1. A%ract
a targeted, engaged following 2. Build community
with actual business impact 3. Source Leads
and nurture valuable relaAonships 4. Develop relaAonships
With media and influencers
3. Source Leads and nurture valuable relationships
1. Listen, look, and provide value
2. Keep in touch supporAvely
Twitter’s Not Just for Marketing… Use to to Generate Real Business Impact: 1. A%ract
a targeted, engaged following 2. Build community
with actual business impact 3. Source Leads
and nurture valuable relaAonships 4. Develop relaAonships
With media and influencers
4. Develop Relationships with media and influencers
1. Who needs your service?
2. Who do they listen to?
3. What you can do for these influencers?
Twitter’s Not Just for Marketing… Use to to Generate Real Business Impact: 1. A%ract
a targeted, engaged following 2. Build community
with actual business impact 3. Source Leads
and nurture valuable relaAonships 4. Develop relaAonships
With media and influencers
4 FREE Tools for You… Your marketing grade & how to improve it http://grader.com
Library http://hubspot.com/library
Academy http://academy.hubspot.com
FREE Trial http://bit.ly/trySI
Effective Results ma%er, not raw effort
• What’s in it for THEM? • What is your community for and how do you nurture
it? • Who can you help? (first via Twi%er, later with your
product?) • Where are the people who need you already tuned in?