How to use Twitter

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Post on 22-Sep-2014



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How to use Twitter, specifically as a sales person or brand representative for an editorial


<ul><li><p>Amanda Lucci@alucci</p><p>Source:</p></li><li><p>Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you findinteresting.Source:</p><p>Source:</p></li><li><p>Thanks to the real-time nature of social media, our editorial products now need to be 24/7 information servicesTwitter alerts our audience to new content immediately when its posted onlineThis keeps us relevant to our industries in between print issuesTwitter allows us to develop our voice socially and connect directly with our current (and potential) audienceShorter messages feed shorter attention spansPeer pressureOur competitors are using itOur readers are using itOur potential clients, advertisers and subscribers are using it</p><p>Source:</p></li><li><p>TWITTER.COM/SIGNUPFill in your informationDont think too hard on your username at first you can change it in your settings laterAfter you sign up, Twitter will take you through a few screens suggesting people to follow and getting you acquainted with the site.</p><p>Source:</p></li><li><p>Change your options using this menu</p><p>Source:</p></li><li><p>Usernames can contain a maximum of 15 characters and have to be unique (if you dont get the one you want its because its taken)Use some variation of your nameFirst and last: @AmandaLucciFirst initial, last name: @ALucciUnderscore: @a_luccior identify yourself by your brand@MCMAmanda@MCM_AmandaLAvoid using numbers or a pseudonym that is difficult to remember@mandy_catluvr@SteelersFan66Make sure you like your username ideally, it shouldnt change very often (if at all)If you're tweeting only for business, you may want to have a separate account for personal use.</p><p>Source:</p></li><li><p>Use a clear, professional headshotOf yourself - not your kids or your dogIf you must, use your brand logoWrite a short, memorable bio to identify yourselfMention your brand Editor at @MeetingsNet (more on mentioning later)Personalize with specialties and/or interestsThe keywords in your bio are how you will be found in search, so only include items that relate to who you are and what you think youll be tweeting aboutIf you only have one account (not separate business and personal), you may want to add Views are my own to your bioDont forget to add your location!</p><p>Source:</p></li><li><p>Choose a theme Twitter provides for youIf youre feeling adventurous, you can add your own background image and create your own color themesSites like offer free, professional backgrounds that you can personalize</p><p>Source:</p></li><li><p>Smartphone users can download a Twitter app to receive push notifications if someone has followed you, messaged you or shared your contentYou can also post using these apps great for on-the-go tweeting, like at a trade showNon-smartphone users can choose to receive these same kinds of notifications via text or emailNotifications are useful, especially if youre not checking your home page all the time, to keep up with who is engaging with you</p><p>Source:</p></li><li><p>#yay</p><p>Source:</p></li><li><p>Return to this pageSuggested connectionsTweet hereFollowersCurrent trendsSee who is connecting with youFeed of tweets from people you followNew tweetSettingsWorldwide, national and local trendsSearch for users, topics or hashtagsHashtagClick any name for info on a userPromoted tweets are advertisements</p><p>Source:</p></li><li><p>Use this box to follow users Twitter suggests for you Refresh or click the X to get new optionsClick Find friends to search for email contacts or individual usersClick Browse categories to view suggested users in topics that interest youA blue checkmark indicates a Verified Account for a brand or celebrity this serves as confirmation from Twitter that this account is official</p><p>Source:</p></li><li><p>Type in a topic that interests you. Click Follow if you like any users that show up it turns blue to confirm the action.Click on a name (eg Marketing B2B ) to view more about the user, like # of followers and a few of their recent tweets.Using the menu to the right of the Follow button, you can tweet them and even turn on notifications for them so you get a text every time they post.Use this search function to look for people, too! </p><p>Source:</p></li><li><p>Compose new tweetPost tweetNumber of characters left out of 140 possible (it wont let you post if you go over)Upload an image to attach to your tweetHashtagMention a userLink (auto-shortens)</p><p>Source:</p></li><li><p>Hashtags are completely arbitrary and anyone can create and use one at any time in any tweet you can't buy or reserve certain hashtagsTo create a hashtag, add a # sign before any word or phrase (without spaces) in a tweet.You can also add general hashtags (eg #marketing, #b2b) at the end of a tweet it doesnt have to be part of a sentence.Dont overdo it and #make #every #word #a #hashtag, but try to include at least one in every tweet.#Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search. from Twitters official definition of a hashtag</p><p>Source:</p></li><li><p>Hashtags are links - click one to see whos saying what about a particular topicHashtags make your tweets more visible to people looking for content like yours You may find new follows or potential connections by sifting through topical hashtagsMany industry events will use a unique hashtag to organize the discussion use it to see whos there, and add it to your tweets to stay visible!*Hashtags can be ANY simple word or phrase! For example, weve created hashtags in the past to help promote the #CMI25, #Changemakers etc. if you see the main account using these, follow suit!</p><p>Source:</p></li><li><p>Mention an account in your tweets by preceding it with the @ symbolExample: Read this new story from @MeetingsNetTalk directly to someone by mentioning their account first in your tweetExample: @betsbair I loved this months issue!NOTE: Unless your followers are also following the person you are talking to, this conversation will not show up in their timeline. If you want others to see this conversation, re-phrase: I loved this months issue, @betsbair!Realize that the people you follow are most likely having conversations you cant see if you want to see whos talking to who, visit a persons full profile at sure you are mentioning relevant brands or people instead of just naming them this will bring it to their attention, making them more likely to share it with their own audience.@</p><p>Source:</p></li><li><p>Click a tweet anywhere on Twitter to expand itYou can Reply to the original poster, Retweet the post to your followers or Favorite to save it and revisit laterThe expanded view of a tweet also shows you how many other people have already retweeted and favorited the tweet</p><p>Source:</p></li><li><p>Clicking Retweet immediately forwards a tweet that you like to your followers.While its important to develop your voice through original tweets, retweets enable you to share something you couldnt have said better yourself.</p><p>Source:</p></li><li><p>You should NEVER copy and paste the text of someone elses tweet and pass it off as your own!If you want to reuse all or part of someone elses tweet in your own tweet, use these modifiers (and mention the user you took it from):RT: Retweet if you take exact wordingMT: Modified tweet if you alter the wording but take the general idea (sometimes people do this to stay under 140 characters)HT: Hat tip its like saying thanks for bringing my attention to this link/idea/etcThis is useful if you want to add your own insight to someone elses tweet (and thats how good conversations start!)</p><p>Source:</p></li><li><p>New followers (click each picture to learn more about them)Someone has mentioned you (dont forget to reply and thank them for the compliment!!)Someone has retweeted one of your tweetsSomeone has favorited one of your tweets for easy viewing laterSomeone mentioned you, and someone else retweeted it (youre going viral!)Other people retweeted the same tweet (must have been a good one)Click to see only mentions (filter out retweets and favorites)</p><p>Source:</p></li><li><p>View your new followers profiles to see who is following you if you dont know them, you might want to follow them back, message them or get to know themIf people are mentioning you, reply to them! A simple thanks! goes a long way in social mediaDont get discouraged if you dont get hundreds of followers right away. Keep tweeting, sharing and interacting and the follows and shares will come</p><p>Source:</p></li><li><p>If you want to privately tweet to a particular user who's already following you, start your tweet withDto direct-message them.Nobody else on Twitter will be able to see this message.You can check your Direct Messages using the same drop down menu where you edit your Settings.</p><p>Source:</p></li><li><p>Well..</p><p>Source:</p></li><li><p>Follow @meetingsnet - its the best way to stay on top of our newest content so you can share it tooRetweet us!Dont just post the latest headlines tweet fun facts from a story, crack a joke or give your opinion. Show your personality! (while still being a professional)Share links to our stories, blogs, newsletters, Facebook page, whitepapers, webinars, digital issuesyou get the ideaShow people how great our magazines are make them WANT to click the links you post</p><p>Source:</p></li><li><p>Find out the official hashtag before you go (ask around or tweet the organizers)Tweet observations, pictures, and your experiences while youre thereFollow the hashtag to find out who else is there and what to check outSome events will even project the hashtags live stream on a screen during the eventUse Twitter to stay in touch with people you meet after the event is over follow them, then share and respond to their tweets to stay on their radar without formal correspondence</p><p>Source:</p></li><li><p>Best time to tweet: between 1-4 p.m.For every 10 tweets, 7 should be actual content and 3 can be promotional/lead genTweets have a low shelf life, so you CAN promote something more than once a day (but dont be annoying)Have fun and tweet content that interests you! You are an ambassador for our brand, but realistically you do consume content outside of your colleagues people are more likely to follow those who tweet different, interesting, sharable things</p><p>Source:</p></li><li><p>Share.Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!Listen.Regularly monitor the comments about your company, brand, and products.Ask.Ask questions of your followers to glean valuable insights and show that you are listening.Respond.Respond to compliments and feedback in real timeReward.Tweet updates about special offers, discounts and time-sensitive deals.Demonstrate wider leadership and know-how.Reference articles and links about the bigger picture as it relates to your business.Champion your stakeholders.Retweet and reply publicly to great tweets posted by your followers and customers.Establish the right voice.Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about yourvoiceas you Tweet. How do you want your business to appear to the Twitter community?Source:</p><p>Source:</p></li><li><p>Any questions?</p><p>Source:</p></li></ul>