The lines aren’t airplanes - they represent the real time, constant flow of data across the world

The New Reality….

People use social media to create their personal brand, search for jobs, and connect with companies, products, people and ideas – how are you connected?

Your resume is now a search

Wait…About Me

• Integrated marketing firm with over 10 years of direct advertising agency experience (CPG, Travel, Automotive, Healthcare)

• Extensive expertise in core marketing – including:– Local search marketing – Mobile marketing– Pay Per Click (Google AdWords) – Search Engine Optimization– Social Media Marketing and Management– Email Marketing– Insights and Web Analytics (Google Analytics) – Marketing Strategy – Brand Positioning– Targeting/Segmentation

• Plus – I’m a dad, husband, and soon to be a dad again • Oh, and I sat in your spot and used tools like these to find a job….

What is social networking

• Any website or web service that utilizes a ‘social’ philosophy• Blogs, social networks, social news, etc.• Sharing sites/communities• Review sites• Popularity sites• Promo sites• Micro-blogging sites• Blogs• Forums

Agenda

• A little video to get things started• What is this social media thing all about – why should I care (I’m not 22)• How do I brand myself as a job seeker in the social media world • How do I engage in the conversation• Who’s talking – how do I listen

Nice video – but seriously, is it really like that?

• 695,000 Facebook status updates

• 1,500 blog posts

• 100+ new LinkedIn accounts

• 694,455 Google searches

• 98,000 Tweets

• 13,000 iPhone apps downloaded

The stats are wildly impressive –

but not really helping ME.

Can this blah, blah, Facebook, Twitter, blah, social media thing really…

Get ME a Job?

The “How To” Social Media Job Search

Hello World……

Why should social networking be a part of your job search strategy?

• Gain visibility • Unlimited access to professionals in your target audience

• Provide transparency• Being open and honest allows you to connect with others

on common ground

• Helps you “give to get”• Ask for help only after offering help to others the majority

of time

• Allow “nobodies” to become somebody• Create and cultivate your personal brand

Social Media – Use These Platforms

• Facebook, Twitter, and LinkedIn are networking tools - Designed to connect you with friends, family, and employers

• Social media helps you extend your reach• When you let people know you’re looking for work, they let

their friends know, and so on and so on• By using social media to assist your job search you are

potentially casting the widest global net you possible can

So how does it work?How do I make the most of these sites?

The state of social media job search

• Social media platforms such as Facebook, LinkedIn, and Twitter have established new ways of getting discovered by employers, as well as directly reaching recruiters and hiring managers

• Your social media profiles are as an important as your resume (maybe more important)• 89% of companies will use social media networks for recruiting (2011)

• 80% of success is just showing up

• Social networks enable direct interaction

• Your Networks Help You Find Jobs (and Help Employers Find You)

What do I need to do first? Create profiles – engage

• Become a student of each platform• Engage and start conversations – offer help and answer

questions• Make sure that your profile is updated• Share useful content such as articles, etc. that your target

market would value• Write your profile for the job you want, not just the job(s)

you’ve had • Include keywords that are relevant to the type of job that you

are searching for• Optimize your profiles to let recruiters find you

Here are some tips that will help you get started

• Create a social media plan• Social media is about being friendly and social, but you are also creating an online presence • You want people to know you’re friendly, but also professional, and knowledgeable about your

industry• Get the word out

• Join LinkedIn groups and connect with people in your industry • Comment on LinkedIn Groups, answer questions, follow companies

• Search Twitter for job postings• Search tweets by using keywords #resumes, #networking, #jobseekers etc.”• Hashtags (#, the pound symbol) are key to conducting job searches on Twitter• “The pound sign” aggregates tweets relating to a topic• www.search.twitter.com

• Be accessible• Whether through a blog, Facebook, twitter, or LinkedIn, update your status, let people know

what’s happening with your search, and always let them know how they can contact you

Next, optimize your profiles (LinkedIn)

• 100% completed profile• Write for the job you want, not for the

job(s) you had • Add a picture• Share news• Ask for recommendations• Join groups • Section (certification, classes)• Skills

And here’s an example…..

• Searching for a bilingual medical billing professional in Dallas, Texas…

How to use LinkedIn in your job search

• Create a detailed profile – write for the job you want / not for the job you had• Think about the top three to four keywords that you use to search for jobs

• Include: employment descriptions, education, industry, photo, and website links • Include all of your resume keywords and skills in your profile

• Make it easier for recruiters to find you • Get recommendations from people you have worked with• Follow your target companies• Use LinkedIn’s Advanced Job Search — sign up for automatic alerts• Use LinkedIn ‘Groups’ and ‘Answers’ to network and demonstrate your expertise in your field• More connections = More opportunities

How to use LinkedIn in your job search

Next, optimize your profiles (Twitter)

• Add a picture• Use same picture across all social

media profiles• About me

• Use as your 30 second commercial • Add a link to social media profiles

• LinkedIn• Magnt• About.me

How to use Twitter in your job search

• Follow known experts in your industry• Tools like Twellow.com can help you identify them• Follow relevant recruiters and people working in your industry, • Follow (#) Hashtags and frequent www.search.twitter.com

• Twitter job search sites• Search Twitter for job openings• Search by location, job titles, company names, or hashtags

• I.e., #jobs, #job, #jobsearch #jobseeker, #dallas, #marketing, #career

• TweetMyJobs.com• TwitJobsSearch.com • Tweepsearch.com (find people/recruiters)• Sign up for job alerts (mobile, e-mail, Twitter, Facebook)

• Best time to tweet• The best time to tweet is 5PM ET• The best days to tweet are midweek and on the weekends

How to use Google Alerts in your job search

• Set up Google Alerts to help you monitor job leads that never appear on major job boards• Search query: (Dallas AND marketing) AND (manager OR director) AND (position OR listing OR

job)

• Set up a Google alert for :• Your own name to monitor your personal brand• Company press releases • Keyword research • Industry events/news updates

• How to set up Google Alerts • Go to http://www.google.com/alerts and log in using your Google Account• Type in your query or the word(s) you’d like to set up an alert for• Select the type of alert you want (Everything, News, Blogs, Video, or Discussions)• Choose the frequency at which you want to be alerted: As-it-happens, Once a day, or Once a week • Select where you want the alert delivered to – your Google Reader or your Google email

Game plan

• Create profiles (Facebook, Twitter, LinkedIn)• Establish a simple one page website (About.me)

• Post your philosophy, passion, experience• Listen for who’s talking about Dallas jobs

• Google Alerts• Twitter: www.twitter.com/jloomstein/dallasjoblist

The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of social media.

Platform Tools Description Sunday Monday Tuesday Wednesday Thursday Friday SaturdayLinkedIn LinkedIn.com Anwers, company follow, Twitter Search Search.twitter, wefollow, twellow.com,

twitterfall.com. listorious.comKW search

Twitter Posting HootSuite Idea, questions, articles, Facebook Posting HootSuite Build community

• Build and develop a personal and professional online brand that reflects your skills, background, passions, experience, and personality• Questions you should always be asking yourself

• Who are you writing for?• What is the purpose?• What is the call to action?• What are you measuring?

Social networking – the bottom line

• Recruiters are promoting jobs and looking for candidates on social networks

• Employers are looking for candidates (and hiring!)

• A lack of social network presence may hurt your creditability and will negatively impact your visibility to employers

• Most jobs are found through networking and some of the best jobs are never posted on job boards

• Participate, but be careful what you say

That was a lot….Can we organize the chaos ?

• Here is how to manage the social you• Hootsuite.com• SocialMention.com• Google Alerts• Google Reader

• What you will be able to do• Schedule tweets/Facebook/LinkedIn

posts automatically• Automatically news alerts sent

directly to you (person, company, industry)

Hootsuite

• What you will be able to do• Schedule tweets/Facebook/LinkedIn posts automatically• Manage multiple social profiles• http://hootsuite.com/help

• How to set up account• How to schedule a message• How to add a social network profile• How to compose a message

SocialMention.com

• What you will be able to do• Easily track what people are saying about you, your company, a new product, or any

topic across the web's social media landscape in real-time• Social Mention monitors 100+ social media properties directly including: Twitter,

Facebook, FriendFeed, YouTube, Digg, Google etc.• Think of Social Mention as the Google of social media

Magnt.com

• What you will be able to do• Create own website• Free vs. Paid• Paid version ($9.00/month)

• Free domain of your choice• Optimized for mobile• Email address• Measurement

One Last Things + My Warning

Resources

Google Tools• Google Reader• Google Insights• Google Trends• Google Alerts

Business Cards• Vistaprint.com• Moocards.com

Automation Tools• Hootsuite.com• SocialMention.com• Ping.fm• Google Alerts• Google Reader

Profile set-up• Magnt.com• Posterous.com• About.me• Word press

Social media profiles• Facebook• Twitter• LinkedIn• YouTube• Slideshare.net

Social Media Monitoring • Socialmention.com• Search.Twitter.com• Boardreader.com

Twitter Tools• Search.Twitter.com• Twellow.com• TweetMyJobs.com• TwitJobSearch.com• TweepSearch.com

Job Search/Networking• Indeed.com• LinkedIn.com• Craigslist.com• Meetup.com

Top Resources• Socialmediaexplorer.com• Mashable.com• Copyblogger.com• Hubspot.com

My Warning

• It’s your brand - Own it• Once you engage – you have to stay engaged• Build community and fans will expect you to be

available• Expect raving fans who will want to get involved• You don’t have to do everything – do something• Perfection is the enemy of good

Questions – Let’s connect

Digitalspaceconsulting.com

James@digitalspaceconsulting.com

Twitter.com/eDigitalSpace

214.263.8522

Slideshare.net/jloomstein/presentations

James Loomstein, MBA

Digital Space Consulting@eDigitalSpace

Thank You