how to use social media marketing in your business
DESCRIPTION
Proven Social Media Marketing Tactics THINK carefully about the audience CREATE a conversation about the brand, then "listen" to the responses. ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need. PROVIDE real-time information Inform and educate the audience. Encourage them to add commentary to the narrative. Respond in a timely manner.TRANSCRIPT
The How Of The How Of Social Media Social Media MarketingMarketing
• THINK carefully about the audience
• CREATE a conversation about the brand, then "listen" to the responses.
• ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
• PROVIDE real-time information – Inform and educate the audience. – Encourage them to add commentary to the narrative. – Respond in a timely manner.
Proven Social Media Proven Social Media Marketing TacticsMarketing Tactics
1. Use social sharing 2. Share quality content3. Ask others to follow4. Invite Partners, vendors, clients &customers5. Email signatures 6. Cross Promote 7. Contact and About Us Page
Proven Social Media Proven Social Media Marketing TacticsMarketing Tactics
8. Direct Mailers9. Facebook: Like Box widget10.Hide Content from Non-likers11.Suggest to Friends 12.Add Social Media Badges to Site13.Social Media Directories14.Talk with People who Mention You15.Embed Videos
The Social The Social
Marketing Marketing
Plan Plan
The Set UpThe Set Up• Post Images of others working, teaching,
student/faculty work• Detail info section- tell a story – Who,What,
Why, & When• Join Groups• Post videos • Write what others are saying • Send out emails to family, friends, clients…
Connecting Connecting • Search and invite others who share the same
interest• Update status with links from others• Post content in notes section• Post favorite pages on profiles – send owner
message• Start a discussion thread• Respond to all comments & Leave insightful
comments
Promotion StrategyPromotion Strategy• Add social networks URL on everything • Repost summarized version of press releases• Content with new people who be interested in
showcase• Offer special discounts to those only on social
network site• Add social networking badges to website• Ask fans/friends to suggest profile• Create an event calendar