how to use social media for your small business
TRANSCRIPT
Rebekah Radice RebekahRadice.com
@RebekahRadice
YOU’RE IN THE RIGHT PLACE IF YOU WANT TO LEARN HOW TO...
• How to Build a Credible Reputation on Social Media• Attract Potential Clients• Connect With Like-Minded Business Professionals
• Drive Traffic to Your Website or Blog
Build a Credible Reputation
1.
Translate your brand through visual marketing. You need to design a look and feel that matches your brand.
Donna Moritz - @sociallysorted
Checklist: ●Username●Profile
(cover/logo)●Description (bio)●Links●Content
Gina Schreck - @Ginaschreck
Connect with your current customer.
Look at:
●Email●Analytics●Competition
●Connect with influencers in your niche○Klear.com
●Look at influencers by industry and skill○Klear.com
●Participate in industry Twitter chats● Find a chat● Learn about
the topic● Follow the
conversations● Respond
●Get Involved!○Twubs○TweetChat○Tchat○Nurph
●Create an employee advocacy program
●Use Audience Targeting
Get inspiration from big brand marketing campaigns
1.Coca-Cola
2. GoPro
3. Skittles
Attract Potential ClientsGet into the hands of your customers.
2.
Set up geotagging on your Facebook Business PageEach checkin is free advertising for you!
If your Page's category is Local Businesses:1.Click on About2.Select Page
Info3.Add your
address & click Save Changes
4. When a map appears, click to edit the Address section. 5. Check the box next to Show map and check-ins on the Page.6. Save Changes
Offer special incentives for people to check-in at your business
A gift or percent off for:● Those who’ve
checked in● The first XX
number of members to check in at a special event or sale
Connect With Like-Minded Business Professionals
3.
Join a Linkedin Groups, Facebook Groups, & Google+ CommunitiesMake sure to check in and interact with group members every week
●Use Twitter Lists to find your industry influencers
Build relationships with industry influencers by sharing their content and interacting with them
Diversify Your Marketing Efforts“Don’t put all your eggs in one basket”
4.
Pick platforms which your target audience is most active onInterview your current customers and look at analytics
Cross promote your content in your other online marketing and PR pieces
Make Your Time and Money Count
5.
●Decide when you'll allocate time for each of your social tasks.
●Monitor
Multiple Accounts from One Place
Schedule content ahead of time.
Use that time to interact with your audience and build relationships.
When it comes to money -- you can make an impact with Facebook Ads with only a few dollars.
Drive Traffic to Your Website/Blog
6.
Research your customer’s “intent.” Then optimize your blog for those phrases.
● Post organic content that links to your blog/landing page
● Use your Facebook page cover photo/Twitter header
3.
●Pin a post or tweet with a link to the top of your page or profile
How to Use Social Media to Grow Your Small Business
FREE Infographic bitly.com/social-4-biz
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