how to use social media for business
DESCRIPTION
How to Use Social Media for Business. Presented by Stephen G. Nichols Owner, Boswell Small Business Marketing Inc. Communications Committee Chair, Rotary Club 13. Agenda:. Overview Benefits/Risks Examples of Rotary 13 social media What you can do to start today. What is Social Media?. - PowerPoint PPT PresentationTRANSCRIPT
How to Use Social Media for Business
Presented by Stephen G. Nichols
Owner, Boswell Small Business Marketing Inc.Communications Committee Chair, Rotary Club
13
Agenda:• Overview
• Benefits/Risks
• Examples of Rotary 13 social media
• What you can do to start today
What is Social Media?• A tool in your marketing toolbox
• Augments existing marketing plan
• Provides means and opportunities to connect that otherwise would not be available
How to Benefit?• Clearly-defined goals that fit with your
marketing plan
• Know who your target audience is and what they like
• Choose the best platform(s)
• Implement strategy and track results
Why Not Just Email?• Consumer’s choice
• Social media networks are just a virtual extension of the grapevine
• Empowers your target audience to come to you when they need your help, not the other way around
What’s the Catch?• Time
• Trust
Is it Safe?• Privacy settings
• Buy internet security software
• If you wouldn’t say it in front of your boss, your spouse or your mom, then don’t say it on social media
Protecting Your Brand• Domino’s horror story
• Google Alerts
• Respond to complaints quickly and earnestly
It’s All About…• Communication
• Relationships
• Creativity
• Money
How to Get Connected• Facebook
How to Stay Connected• Starting from scratch: 1 hour per week
• Don’t do too much all at once
• Don’t get behind
Conclusions• Content is king
• You must participate regularly
• From marketing funnel to sales pipeline
• Have fun, but not too much fun
Questions?