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How to Use Social Media: Best Practices & Tips for Adult Educators Presented by Tiffani Frey 1. Using the chart below, circle the social media sites that will work best for your goals. 2. What are the three parts of SCHEDULING? a. b. c. 3. What three words describe the ideal post? 4. What should all posts include?
YouTube or another video sharing site
Picasa or another
photo sharing site
A blog
5. What are three ways to “share the love” on social media? a. b. c. 6. Where should you use social media logos? 7. Asking for action improves engagement by what percentage?
a. 20%
b. 50%
c. 130%
8. What four things do social media monitoring tools allow you to do? a. b. c. d. 9. What four areas need to be in your internal guidelines?
a. How to handle
b. A current list of
c. Acceptable and d. is posting?
10. A social media policy is the same as/different from (circle one) an email and internet use policy. 11. A social media policy should include (mark all that apply) Acceptable language Who owns your accounts and followers The names of your employees Your purpose for social media Confidential information Your company description Privacy rights Login credentials and passwords 12. A personal profile is acceptable for an organization on Facebook. True? or False? 13. How does your administrator log in to post on or edit your program’s Facebook page? 14. All Facebook profiles should include what two things? a. b. 15. List the six ways you can drive engagement on Facebook, and circle the two that are also best practices for ALL social media. a. b. c. d. e. f.
16. What three factors earn “points” in EdgeRank? a. b. c. 17. What is the only thing influencing EdgeRank that you have control over? How can you maximize the other factors you cannot control? 18. Draw a line linking each item to the correct features it has. Some features link to more than one item! 19. Blue words in a tweet mean they are a .
User name
Real name
Bio
160 characters Makes up your URL Spaces are allowed 15 characters Is your page title No duplicates are allowed 20 characters No spaces are allowed Comes behind the @ sign How people link to you in tweets (mentions) Is used in searches
20. Hashtags are used for what purpose? Circle the correct answer.
a. Mentioning other Twitter users
b. Creating live links to keywords your program uses that will group your tweets with other tweets
c. Retweeting
21. What are two link shorteners?
a. .ly
b. .ly
22. Every tweet needs to include at least one .
23. How can you show you are engaged on Twitter?
How to Use Social Media Best Practices & Tips for Adult Ed Programs
Presented by Tiffani Frey
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Today’s Agenda • Overview of Social Networking options
• Best practices
• Resources
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Conn
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Stud
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lunt
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Fund
raisi
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Advo
cacy
Com
mun
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Awar
enes
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Vide
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arin
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Phot
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Net
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eers
SEO
/Web
site
Traf
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Best Practices for Social Media • Posting guidelines
• Networking
• Promotion
• Analytics & Tracking
• Internal guidelines
• Legal issues
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Best Practices - Posting • Three pillars of posting
• Schedule
• Content
• Ask for action
Best Practices - Networking • Recommend
• Say thank you
• Ask for action
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Best Practices - Promotion • Logos, logos everywhere!
• findicons.com
• iconspedia.com
• Just ASK
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Best Practices – Analytics & Tracking • Social Media monitoring tools
• HootSuite.com
• TweetDeck.com
• SproutSocial.com
• Klout.com
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Best Practices - Internal Guidelines • Handling negativity
• Login credentials
• The substance of your posts
• Who is posting?
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Best Practices – Legal Issues • Social media policy
• Purpose • Acceptable language • Confidential information • Privacy rights • Who owns your accounts and followers?
• Don’t make claims
socialmediagovernance.com
socialfresh.com
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Top 3 “Need to Know” – FaceBook • Your FaceBook profile
• How to encourage interaction and engagement
• What is EdgeRank?
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#1 – Profile Page • Personal pages vs. business pages
• Location
• Description
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#2 – Driving Engagement • Posting
• Ask for action
• Polls
• Photos
• Contests
• www.facebook.com/promotions_guidelines.php
• FaceBook Insights
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#3 – EdgeRank • Newsfeeds
• Influential Factors
• Affinity (personal activity)
• Weight (type of post/type of action)
• Time Decay
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Top 3 “Need to Know” – Twitter • Your Twitter profile
• How to tweet
• How to encourage interaction and engagement
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#1 – Your Profile • Your names
• @username
• Real Name
• Bio
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#2 – How to TWEET • @ - USERNAMES
• Mentions • Replies • Retweets
• # - HASHTAGS
• Link Shorteners • ow.ly (Hootsuite) • bit.ly
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#3 – Driving Engagement • Tweeting
• Use hashtags and keywords
• Use mentions
• Retweet
• Follow to be followed
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Resources Hubspot: blog.hubspot.com
• Shoutlet: www.shoutlet.com/blog
• Eloqua: blog.eloqua.com
ClickZ: www.clickz.com
• The Marketing Blog: marketing-expert.blogspot.com
Social Media Examiner: www.socialmediaexaminer.com
Wonderlic Webinar - It’s Time to Get Social: Why Programs Use Social Media May 1, May 23, June 28, July 24
Tiffani Frey 847.247.2415 [email protected] www.wonderlic.com/webinars