How to Use How to Use ReferenceUSAReferenceUSA

(a resource provided by your Salt Lake (a resource provided by your Salt Lake County Library card) County Library card)

By: David ThompsonBy: David Thompson

Licensed Professional Business CoachLicensed Professional Business Coach

801-938-6965801-938-6965

OutlineOutline

• What is ReferenceUSA?

• Why would I want to use it?

• Who can use it?

• How can I start using it?

What is ReferenceUSA?What is ReferenceUSA?

• ReferenceUSA is an Internet-based reference service from the Library Division of infoUSA.

• The ReferenceUSA database contains, in module format, detailed information on more than– 14 million US businesses (over 100k in Utah)– 210 million US residents (over 737k in Utah)– Over 100,000 Utah employers

What is ReferenceUSA?What is ReferenceUSA?• Information in ReferenceUSA comes from:

– They scrutinize and catalog 5,200 phone books, annual reports and other business directories to find information on nearly every business in the nation.

– They hand-key each record and call every business to make sure you have the most reliable information available.

– Next, they add public record data from county courthouse filings, SEC and 10k filing, and Secretary of State data.

– Every month, they match and clean the data with the USPS National Change of Address (NCOA), ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate.

What is ReferenceUSA?What is ReferenceUSA?

• Business Data includes: (partial list)– Approximate number of employees– Estimates annual sales– Credit rating– SIC and NAICS codes– Years in business– Directory of management– Estimated expenditures (for outside services)– Competitors and nearby businesses

Why would I want to use it?Why would I want to use it?

• Research– To understand the impact a business has on

the local economy– To know who their competitors are– To see news articles related to them– To see UCC filings– To get a map and directions to the business– To understand household income (resident)– To . . . .

Who can use it?Who can use it?

• Have to have a Salt Lake County Library card

• Have to have access to internet or physical library

• You have to agree to the conditions of use– only for personal – non-commercial – or educational purposes

How can I start using it?How can I start using it?

• Starts with having access to internet– From the Library– From Home

How can I start using it?How can I start using it?

How can I start using it?How can I start using it?• Click on Research by Topic

• Click on Business / Investment

How can I start using it?How can I start using it?

• Next Click on ReferenceUSA

How can I start using it?How can I start using it?

• Choose Library Access if you are there

• Choose Home Access if you are not

How can I start using it?How can I start using it?

• Now you have to have your library card number and PIN#

How can I start using it?How can I start using it?

How can I start using it?How can I start using it?

• 1. Quick Search – you know the Company Name or City or State OR the phone #

How can I start using it?How can I start using it?

• 2. Custom Search – You can build your own search criteria

How can I start using it?How can I start using it?

• 2. Custom Search – You can build your own search criteria

How can I start using it?How can I start using it?

• 3. Use the Guided Search– By using the tabs across the top – you define

your parameters– By using the Characteristics on the left side –

you further refine your parameters

How can I start using it?How can I start using it?

• 3. Use the Guided Search– By using the tabs across the top – you define

your parameters– By using the Characteristics on the left side –

you further refine your parameters

Guided Search ExampleGuided Search Example

Guided Search ExampleGuided Search Example

Guided Search ExampleGuided Search Example

Guided Search ExampleGuided Search Example

• Having CLICKED on the Geography tab

Guided Search ExampleGuided Search Example

• Choosing two of the three

Guided Search ExampleGuided Search Example

• Results are a list of 25 companies per page

Guided Search ExampleGuided Search Example

• Results are a list of 25 companies per page

Guided Search ExampleGuided Search Example

• Between pages it is required that the user enter the cofe manually.

Guided Search ExampleGuided Search Example

Guided Search ExampleGuided Search Example

Guided Search ExampleGuided Search Example

Guided Search ExampleGuided Search Example

RecapRecap

• There are FREE tools

• Explore services provided

• They are your tax dollars

• Make the most of it!

Need HelpNeed Help

• Email:– david@executive-advisory-services.biz– Call 801-938-6965– Catch me a Chamber Meetings

• Sandy• South Jordan

– Catch me at BNI-Goldmine Group