how to use pinterest for marketing!
DESCRIPTION
There's a new social media kid on the block. And everybody's talking about it. What is 'Pinterest' all about? This presentation talks about the various advantages of Pinterest in brand promotion and how it has come up as one of the most effective Social Media Marketing platforms in a very short span of time.TRANSCRIPT
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From ‘Pin’ ing to ‘Sell’ ing
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Some Facts About
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Is generating more referral traffic than
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ranks higher amongst the Top 10 social networks than
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Facebook is slowing down: For the first time, in 2012, Facebook’s growth has been in a single digit.
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Has got nearly 10.4 million registered users of which a whopping 97% are females aged between 25 to 54 years.
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Why to use?
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How many of you have ever seen such a steep growth for any social network?
155% Traffic fold in just 1 Month
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Use because it is driving more traffic as compared to other social networks
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users spend 15.8 minutes ‘Pinning’ every day
Facebook users spend 12.1 minutes on the platform every day
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How to create account and get started on
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Wanna Get An Invite?
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Install ‘Pinmarklet’ to start pinning
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How to create ‘Boards’ in
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Things to be remember while creating your account on
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Create a short and simple description for your brand
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Since Pinterest is a content propagation site, try to create as many boards as possible and make your profile visually appealing
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Do connect your Pinterest account with your official site, Twitter account, Facebook profile (not page) and add location too
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Pins allow other users to ‘Like’, ‘Tweet’ and even embed your pin on their site
Try to engage with users by ‘Liking’ ‘Repinning’ and ‘Commenting’.
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Do’s and Don’ts on
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Do’s
Create the best boards about topics that can attract users. Use keyword specific names that you often use in your SEO strategy
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Do’s
•Add ‘Follow’ button to your website
•Leverage Pinterest through other social media platforms like Facebook, LinkedIn, Google Plus and Twitter
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Do’s
Interact with users… Share their pins, comment and engage with them in every possible way
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Do’s
Since Pinterest is a visual content driven site, try to put the best of visual content on your website
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Do’s
Start using clear and high resolution images on your site/blog posts. If the image you use is clear and visually appealing, the user will definitely pin it.
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Do’s
Create a ‘Guest Pinner Gallery’ to open up a great opportunity to involve fans and customers in your marketing. Ask your clients to ‘Pin’ their testimonials in Imagery form.
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Just one Don’t
Avoid blatant self promotion. Although Pinterest is a tool for self promotion, know your limit.
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Conclusion
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Get ready for the new social media revolution because this is
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Thank You