how to use linkedin to boost your personal brand
TRANSCRIPT
![Page 1: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/1.jpg)
How to use LinkedIn to Boost your Personal Branding
Walter Lim
![Page 2: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/2.jpg)
I WILL NOT BE SPRINKLING ANY FAIRY DUST
![Page 3: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/3.jpg)
Myth #1
LinkedIn is only helpful if I am looking for a job.
Adapted from HubSpot
![Page 4: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/4.jpg)
![Page 5: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/5.jpg)
Lead Generation via LinkedIn
![Page 6: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/6.jpg)
Myth #2
If I update my profile, everyone in my network will
be notified.
Adapted from HubSpot
![Page 7: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/7.jpg)
![Page 8: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/8.jpg)
Myth #3
I can only connect with someone I know well.
Adapted from HubSpot
![Page 9: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/9.jpg)
![Page 10: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/10.jpg)
Myth #4
There are secret features that get unlocked when you hit
500 connections.
Adapted from HubSpot
![Page 11: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/11.jpg)
![Page 12: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/12.jpg)
Myth #5
Accepting invitations from people I don’t know well will
open me up to spam.
Adapted from HubSpot
![Page 13: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/13.jpg)
![Page 14: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/14.jpg)
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
![Page 15: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/15.jpg)
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
![Page 16: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/16.jpg)
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
![Page 17: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/17.jpg)
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
![Page 18: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/18.jpg)
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
![Page 19: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/19.jpg)
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
![Page 20: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/20.jpg)
Myth #6
I can only message people I am personally connected to.
Adapted from HubSpot
![Page 21: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/21.jpg)
Myth #6
I can only message people I am personally connected to.
You can message people in the same group as you, or send them an InMail if you are a premium user.
![Page 22: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/22.jpg)
![Page 23: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/23.jpg)
![Page 24: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/24.jpg)
![Page 25: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/25.jpg)
![Page 26: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/26.jpg)
![Page 27: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/27.jpg)
Myth #7
I should only post content about my company and
industry.
Adapted from HubSpot
![Page 28: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/28.jpg)
![Page 29: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/29.jpg)
LinkedInis the
number one professional
network
http://www.jeffbullas.com/2015/03/06/3-reasons-linkedin-invitations-get-ignored/
![Page 30: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/30.jpg)
![Page 31: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/31.jpg)
CEOs Prefer LinkedIn
http://www.netimperative.com/2015/05/ceos-prefer-twitter-and-linked-in-to-facebook/
![Page 32: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/32.jpg)
https://www.linkedin.com/pulse/linkedin-pulse-powerful-effective-lead-generation-how-tos-cortes
![Page 33: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/33.jpg)
Anatomy of a Good LinkedIn Profile
Via http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job
![Page 34: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/34.jpg)
Anatomy of a Good LinkedIn Profile
Via http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job
![Page 35: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/35.jpg)
Anatomy of a Good LinkedIn Profile
Via http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job
![Page 36: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/36.jpg)
Example of My LinkedIn Profile
![Page 37: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/37.jpg)
Include Keywords in Headlines
Use bullet points to highlight competencies
Focus on achievements and include numbers
Highlight relevant “CCA”s
Don’t forget your contact
![Page 38: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/38.jpg)
Make it SEO Friendly
• Use the keywords that you want associated with you.• Cut and paste into a world cloud generator to check.
![Page 39: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/39.jpg)
Claim Your Custom URL• Online brand name • Consistent across social channels • Use company or product brand name
![Page 40: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/40.jpg)
Connect with Right People• Colleagues and
Bosses (current and ex)
• Clients, suppliers, distributors, partners
• Prospects and influencers
• Friends and family• Alumni associates
![Page 41: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/41.jpg)
Make It Personal and Relevant
![Page 42: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/42.jpg)
List Skills and Endorsements
![Page 43: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/43.jpg)
List Skills and Endorsements
LinkedIn members who list their skills receive 13 times
more profile views than those who don’t.
![Page 44: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/44.jpg)
Join and Create LinkedIn Groups
• Join groups related to your business
• Connect with thought leaders
• Message group members
![Page 45: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/45.jpg)
Engage with LinkedIn Network
• Like/comment on their posts (or engaged posts)
• Share their LinkedIn posts on your profile• Congratulate or like their new jobs/
anniversaries
![Page 46: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/46.jpg)
![Page 47: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/47.jpg)
You can also comment or like or share a post which your friend engaged with.
![Page 48: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/48.jpg)
We love to be liked!
![Page 49: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/49.jpg)
• Establish thought leadership
• How To’s, Trends, News, Insights
• Share on other social networks
• Experiment!
Write and Publish on Pulse
![Page 50: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/50.jpg)
Guts of a Good Article
![Page 51: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/51.jpg)
Pick an interesting and relevant image
Choose a title that attracts attention
![Page 52: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/52.jpg)
Include interesting facts and figures in your article.
![Page 53: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/53.jpg)
Provide real value to your readers (not pseudo-marketing spiel)
![Page 54: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/54.jpg)
Include a “calling card” to generate leads from your article.
![Page 55: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/55.jpg)
Track Performance of Articles
![Page 56: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/56.jpg)
Learn Who Your Readers Are
![Page 57: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/57.jpg)
Connect/Engage Advocates
![Page 58: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/58.jpg)
LinkedIn Pulse Influencers
• Movers and shakers
• Divided into specialties
• High number of followers
• Useful to follow
![Page 59: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/59.jpg)
LinkedIn Pulse Channels
• Topical in nature
• Useful to garner insights and ideas
• Get featured if you can!
![Page 60: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/60.jpg)
Do NOT do the following…
• Add somebody on LinkedIn just to immediately send sales message
• Write advertising or sales copy on Pulse disguised as helpful articles
• Promote yourself focus on your prospects!• Forget to reciprocate with a like or comment
![Page 61: How to use LinkedIn to boost your personal brand](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58f16c5e1a28ab1e238b45d7/html5/thumbnails/61.jpg)
Connect With Me
[email protected]/coolinsightsTwitter/Instagram: @coolinsights
Linkedin.com/in/coolinsights