How to Use LinkedIn for Busy Professionals

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Post on 17-Jul-2015




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Savvy Social MarketingFor Busy ProfessionalsBrought to you byinnovate social mediaBuild Your Brand Where Over 300 Million Professionals Go to ConnectTable of ContentsIntroductionWhy Your Business Needs LinkedInMaximizing Your ProfileGrowing Your NetworkTarget ConnectingWhats An InfluencerPulse Content Marketing

Why Your Business Needs LinkedInIndividuals / Companies

Sales Organizations

Establish Your BrandMake Your Brand VisibleEstablish a Portfolio of Your WorkPersonnel Recruiting

CRM Tools Contact ManagementContact List GrowthConnect With Buying InfluencersStay Top of MindBuild InfluencePublishing Platform

Building Your Professional Brand

Profile PerfectionPeople outside your network cant see your contact details so make sure to put them in your summary.

Who Do I Connect With?One extremely beneficial tactic is to participate in LinkedIn groups. This may seem like an extra step to take for a social network, but doing so can fast-track your reputation as an industry expert, and put you on the road to becoming an influencer in your field. Heres your step-by-step guide to making the most of your presence on LinkedIn by participating in groups.

B2B Networking Starts With GroupsWhats In A Group?Up to 50

If a group has a lock symbol next to the group title, that means membership has to be approved by the group moderator.

Active groups have lots of updates and discussions.

You can change group settings by clicking the little gear symbol next to the take a tour button.

How Many Groups Can I Belong To?

Can I Join Any Group I Want?

How Do I Know If A Group Is Active?

What Is One Thing I Should Know About When Managing My Groups?

Expanding Your Network Targeted Connecting

What Do I Talk About?LinkedIn provides an opportunity to develop content topics that are relevant to members and that will spark inspiring professional conversations.

Leadership Management Hiring and Firing Disruption How to succeedWhat Is An Influencer?LinkedIn Influencer is a designation given to approximately 500 professionals who've been invited to publish on LinkedIn. LinkedIn works with the Influencers to develop content topics that are relevant to members and that will spark inspiring professional conversations.

Who Am I?Bill GatesFounder of MicrosoftNet Worth 79.3 BillionSheryl SandbergCOO of FacebookNet Worth1 BillionRichard BransonFounder of Virgin Atlantic AirlinesNet Worth4.9 BillionArianna HuffingtonEditor and Chief of Huffington PostNet Worth50 MillionStaying On The Pulse

Fresh Professional Content

You dont have to be an Influencer to publish on LinkedIn.Publishing allows you to further establish your professional identity by expressing your opinions and sharing your experiences.

Be The Voice, Not the EchoInbound Marketing With Content

Your original content becomes part of your professional profile. It is displayed on the Posts section of your LinkedIn profile.It's shared with your connections and followers.Members not in your network can now follow you from your long-form post to receive updates when you publish next.Your long-form post is searchable both on and off of LinkedIn.

Conclusion:LinkedIn is the best tool for creating business opportunities and influence with potential clients. It allows you to target specific people and companies with amazing search tools.

LinkedIn best practices are important to know about before you start the process.

Amp up your profile, make proactive connections and stay on the pulse of this game changing business platform.

Case Study: Global Speak