How To UseInstagram for Business

Our Courses

• An email tutorial every day• Homework -reviewed and marked by us• Personalised tips and suggestions• We Teach Social Alumni Facebook group

Instagram For Business Course

You Will Learn

• Creating content• Finding your audience• Tools tips and tricks• Branding your content• Competitions• Selling on Instagram• Measuring your results

What Is It?

Why use it?

• Instagram grew active users by 50% in the last year

• Business Instagram posts get 58% more engagement than Facebook (source)

• Connect directly with customers• WOM recommendations via images from

customers to friends and followers• Great source of user generated content• Visual content gets you noticed

Who uses Instagram?

• Instagram has 300 million active users – More than Twitter

• 41% of users are between 16 - 24• 35% of users are 24 – 34• 65% of 13-24 year olds regularly interact with

businesses on Instagram (source)

What sort of business does best?

Very Visual Businesses Not so Visual Businesses

What should you post?

People

Product shots

Reviews

Offers

Tips

Behind the Scenes

Quotes

Newsjacking

Humour

Poll – What Sort Of Content Do You Post?

• People• Product• Behind the scenes• Quotes• Other• Nothing, I haven’t started yet

Creating Content

Tools – Creating Collages

• Great for storytelling• Show different looks/ways of doing things• Before and after• Add average pictures together to create

something prettier.

Frameswagg (iPhone)

• Create attractive collages

• Change shapes and colour scheme

• FREE for iOS

Via @suitntie89

Photogrid (iPhone & Android)

• Create attractive collages

• Change shapes and colour scheme

• FREE for iOS and Android

• Add stickers & Text

Via @darknessintolight

Layout from Instagram

• Create attractive collages

• Rotate and flip to create mindbending images

• FREE for iOS – Launched for Android today

Via @ligniet

How to attract a targeted audience

Use Hashtags

• Use 5 - 10 tags per photo• Find popular tags using Websta and

TagsForLikes• If you are auto sharing to Facebook leave

hashtags in the comments after you have posted your image

• Search tags to find people to regram and interact with

• Use your own

Websta

• Find hashtags• Search Instagram• Regram• Create an embed

feed for a hashtag• Statistics

Tags For Likes

• Find relevant tags for your photos – Remember to eliminate spammy or irrelevant ones!

Seasonal Hashtags

Hashtags Galore

Mixture of Hashtags

We Teach Social Hashtags

Find Hashtags OnInstagram

Popular Hashtags Specialised Hashtags

Use Your Own Tags & Ask For Entries

Tip

Poll – How Many Hashtags Do You Use?

• None• 1-10• 10+

Interact With People

Tip – Replying to Comments

Click on ‘comment’ Swipe the comment to the left

• Their username appears• Type your reply

Regram

Regram With App

• Regram iOS• Repost Android

Competitions

Exclusives – Buy Now

Visual Cues

Instagram Takeover

Link From Your Website

Facebook Tab from Iconosquare

Tip Set up for Sharing To YourFacebook Page

Tools for adding text and captions

• Wordswag (iOS)• PicCandy (iOS and Android)

How to drive traffic to your website from Instagram

Link In Profile

Shortlinks

Link As Location

Using Video

Flipagram – @yccluxuaryhomes

HyperlapseThe Whitehouse

Poll – Do You Watch Video On Instagram?

• Yes• No

Send images from your PC to your phone

• Dropbox• Pushbullet• Airdrop for up to date Mac users

Tools to help you manage your Instagram account

• Phonegram/Padgram• Iconosquare• Websta

Iconosquare

• Like & Comment• Statistics• Add Facebook

tab• Search • Instagram

widget for website

Padgram / Phonegram

• Like and comment from multiple accounts

• Follow hashtags• Download

photos• Prioritise users

Instagram For Business Course

You Will Learn

• Creating content• Finding your audience• Tools tips and tricks• Branding your content• Competitions• Selling on Instagram• Measuring your results

Exclusive Discount Code

WeTeachInstaOffer ends 26th May

Any Questions?

Instagram: http://bit.ly/WTSInstaCourse

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