how to use inbound marketing & social media to grow your business
DESCRIPTION
Presented April 8, 2014 at the WISE SymposiumTRANSCRIPT
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How to Use Inbound Marketing & Social Media to Grow Your Business
Rebecca Corliss@repcor
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RebeccaCorliss@repcor
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Lead
Today’s Agenda
The Inbound Shift
Crucial Role of Content
Grow Social Media as a Channel
Use Inbound to Earn Leads & Sales
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The Inbound Shift1
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Inbound Methodology
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Critical Role of Content2
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Start with
customers’questions
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Context +
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Context Authority+
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25% 75%+
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FACT
97%Blogs
attract
more links.
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Talk about your industry
NOT YOURSELF
1. Focus on Being Helpful
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2. Create Valuable Content to Earn Links
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3. Blog Frequently and Consistently
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4. Put Calls-to-Action on All Your Content
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Grow Social Media As a Channel3
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34Pew Research
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35Pew Research
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Social Proven an Effective Channel For Customer Acquisition
2013 State of Inbound
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1. Spread Your Best Content via Social
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2. Let Content Grow Your Reach
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3. Help Other’s Share Your Content
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4. Make it Easy to Follow You
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Use Inbound to Earn Leads & Sales4
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4.4% of new visitors
convert to sale 91IBM BENCHMARK CYBER MONDAY REPORT, 2011
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What can you
OFFERduring the research phase?
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1Tweet
Form
Ebook
Lead
Like CTABlogPost
Landing Page
Post CTAProduct Page
Landing Page
Social to Lead Generation Process
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1Tweet
Form
Lead
Like CTABlogPost
Landing Page
Post CTAProduct Page
Landing Page
Inbound Gut Check: Will They LOVE It?
Ebook
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Social Post Blog Article
CTA
Landing Page
Step-by-Step Example…
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1. Use CTAs & Landing Pages with Forms
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2. Nurture Inbound Leads with Email
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3. Add Sales Content When Relevant
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4. Measure & Target Best Channels
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Inbound In Review
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THANKYOU
RebeccaCorliss@repcor