How to Use HubSpot to Learn More About Your Customers

Kristina Volovich, HubSpot

Kristina Volovich Customer Demand

Marketing @steeens11

Inbound Marketing Framework

So, how do we use HubSpot to delight our customers and prospects?

Key Tools to Use:

•  Reporting •  Social Media •  Email •  Lists •  Campaigns

1. Reporting

Reporting is more powerful than you think

Sources Reporting

Metrics broken down by channel

Carefully watch top performing blog posts and emails

2. Social Media

Social Media use can reveal customer behavior

Monitor which channels drive the most customers

Pair Advertising with Inbound to Target Customers

Find out who responds well to targeted advertising

3. Email

There are over 205 billion emails sent and received each day

Email metrics show how your customers are responding to your marketing efforts

Figure out what customers like by testing CTAs, copy, formatting and tone

Go one step beyond CTR -- what customers are clicking on?

4. Lists

Great list segmentation is key to success

Ways to learn what your customers like & dislike:

•  Content read (blog posts, ebooks) •  Pages they visit (landing pages, website pages) •  Emails they open and click on •  Events they register for •  Social Media channels they use •  Survey they filled out • Webinar they attended

5. Campaigns

Inbound Marketing is all about creating valuable and relevant content

Content

When is the last time you ran a customer centric campaign?

Running a content campaign for your customers is the ultimate way to learn how they engage

QUESTIONS?

THANK YOU!