how to use hubspot and wistia

dcdagency.com 678.995.3181

HubSpot & Wistia


About

• Started my first video editing business at age 17.

• Volunteered for 5 and 1/2 years in Dublin Ireland, Turin Italy, Bosnia-Herzegovina and the U.S.

David Caron@davidcarondc


What You’re Learning Today• Why Video? • Wistia • Why HubSpot & Wistia Together • Video in Sales B2B & B2C • Success Stories & Case Studies


Why Video?


Almost 50%of your brainis involved in

visual processingHuman Anatomy &

Physiology 7th Edition


We can getthe sense of avisual scenein less than

1/10 of a second.Human Anatomy &

Physiology 7th Edition


67% of the audience were persuaded by the verbal presentation that

had accompanying visuals.

Effectiveness of Visual Language


Video is worth 1.8 million wordsForrester


The average user is exposed to an average of 32.2 videos in a month

comScore

Wistia …isn’t that a plant?


What is Wistia?

A Professional video hosting platform with analytics and video marketing tools


Calls to Action and Email Collectors


Video Heatmaps & Viewing Trends


Integrates With HubSpot


A Lot More Features• Easy Embedding and Sharing• Works on Every Device• HD Bandwidth Detection• Customize Your Player• Add Thumbnails to Your Email Campaigns• Viewer History Tracking• Share Internal or Private Videos• Collect Feedback on Your Videos• IP Filtering of Video Data• Unbranded Player• Domain Restriction• Video SEO• and more…

http://dcdagency.com/services/video-production/video-content-marketing-video-blogging-video-production/


• Video heatmaps show up in your contacts' timelines.• Turnstile (lead capture) integration• Video events are piped to HubSpot so you can segment your contacts based on viewing behavior.

Why Integrate HubSpot & Wistia?


Video Heatmaps in Contacts' Timelines


Turnstile: Lead Capture


Segmenting Based on Viewing Behavior

Video for Inbound Sales


Video Marketing Strategy

Video content on your blog

attracts leads

Engage leads convert

on your landing pages with video

Based upon offer and opportunity send lead nurturing emails with links to about us & testimonial videos

Convert Leads to Customers

ATTRACT ENGAGE NURTURE CONVERT


• Connect GA & WISTIA• Create Remarking List Based Upon Video Viewing Activity.

• Create Banner Ads, Text Ads & Video Ads Based upon video viewing activity.

WISTIA HACK #1: Google Analytics & Google Remarking


• Connect GA & WISTIA



• Create Remarking



• Create Banner Ads, Text Ads & Video Ads Based upon video viewing activity.



• Use blogs with videos to answer sales objections.• Send to Prospects in email correspondence.• Monitor viewing activity in HubSpot.• Use Sidekick to track email clicks.• Get Sidekick notifications about visitors on website watching videos.

WISTIA HACK #2: SideKick and HubSpot


• Use Smart Content on COS to show different videos to users based upon list criteria.

WISTIA & HUBSPOT HACK #3:

SUBSCRIBER MQL


B2B Example

This visitor watched 3 videos prior to converting.


B2B Example

Actual Results


Actual Results

300% !Increase in!

Lead Conversions

712% !Increase in

Organic Traffic

2-4 Videos!Viewed on Average

by Visitors


Actual Results

15% Lift in Product’s Revenue!delivered an almost instantaneous

DCD AGENCYVIDEO CENTRIC INBOUND MARKETING


dcdagency.com