SoGW W W . S T R A T E G Y of G I V I N G . C O M

GIVINGSTRATEGIC

TOOL

as a

B Y M I I K K A L E I N O N E N

SoGW W W . S T R A T E G Y of G I V I N G . C O M

Givinginitiatesamovement.Acompanythathasgeneratedmovement

intherecipientscanthendirectthisenergy.

SoGW W W . S T R A T E G Y of G I V I N G . C O M

Acompanythatgivescanquiteliterallygettheworld’sresourcestoworkforitsbenefit.

SoGW W W . S T R A T E G Y of G I V I N G . C O M

BUT WHAT ISGIVING?

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W W W . S T R A T E G Y of G I V I N G . C O M

Giver Receiver

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W W W . S T R A T E G Y of G I V I N G . C O M

Givingisdividedintwoconsecutiveprocesses.

W W W . S T R A T E G Y of G I V I N G . C O M

GIVINGPROCESS

W W W . S T R A T E G Y of G I V I N G . C O M

GIVINGPROCESSREDEMPTIONPROCESS

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Bothofwhichcanbefurtherdividedintotwoparts.

W W W . S T R A T E G Y of G I V I N G . C O M

Thefirstpartingivingisthemostdistinctandthemostvisible.Atthesametime,itisthehardest.

W W W . S T R A T E G Y of G I V I N G . C O M

Givingprocessisonlyactualizedwhenthereceiver

acceptsit.

W W W . S T R A T E G Y of G I V I N G . C O M

Receivingagiftalwaystriggersamotion

inthereceiverthatignitestheredemptionprocess.

W W W . S T R A T E G Y of G I V I N G . C O M

Giverneedstobereadytoreceiveandutilizethesurfacedmotion,whateveritsform.

SoGW W W . S T R A T E G Y of G I V I N G . C O M

Howcanthisbeturnedintoastrategy?

SoGW W W . S T R A T E G Y of G I V I N G . C O M

Thinkbackwards.

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W W W . S T R A T E G Y of G I V I N G . C O M

Y

Howarewehopingtochangethethinkingorbehaviorofthereceiver?

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ZWhatdoesthereceiverwant?

W W W . S T R A T E G Y of G I V I N G . C O M

XWhatdoweneedtogivetogettheresultsweare

lookingfor?

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Simply...

W W W . S T R A T E G Y of G I V I N G . C O M

W W W . S T R A T E G Y of G I V I N G . C O M

Themotiongeneratedinthereceiver

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Themotiongeneratedinthereceiver

Theneedsofthereceiver

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Themotiongeneratedinthereceiver

Theneedsofthereceiver

Thegivenobject

W W W . S T R A T E G Y of G I V I N G . C O M

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