Introducing Facebook Timeline Brand Pages

KCSA Strategic Communications

March 13, 2012

42YEARS

OLD

Independent corporate

communications firm

specializing in the

integration of public

relations, investor relations

and marketing services

INDEPENDENT AGENCY

OFFICESNew York | Boston | Chicago | Tel Aviv

35+ EMPLOYEES

TOPIR/FINANCIAL COMMUNICATIONS FIRM

AWARDWINNINGCREATIVE & MARKETING GROUP

TOP 25INDEPENDENT PR FIRM IN THE COUNTRY

5EXPERTISE IN

corporate image, brand building and product/service marketing

KCSA Strategic Communications

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Agenda

1. Facebook brand pages

2. Share a visual story

3. Tabs become apps

4. Feature content

5. Manage your page

6. Create a timeline

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Facebook: Then…

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Facebook: Then…

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Facebook: …and Now

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Facebook: …and Now

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Facebook: …and Now

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The switch over will t

ake place

March 30th !

Share a Visual Story• Use graphics to tell your brand story

• Images are more important than ever 

• Cover photo: Emphasize brand (B2B) instead of product (B2C)

• Fan gates are dead

• No contact or purchase information

• No calls to action (order, download, like, share, etc.)

• Milestones build history and a personal touch

• Date you were founded, your first customers, an important event, when you added new services or increased staff, etc.

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Feature Content• Pin posts

• Feature a call to action for up to 7 days

• Stop reposting the same content

• Showcase important posts

• Highlighted posts expand across timeline

• Add a caption with a call to action and contact information

• Take conversations offline

• Activate private messages

• Fans can share concerns and feedback without posting to the wall

• Manage content with an Activity Log

• Monitor multiple user activity

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Tabs Become Apps• Tabs won’t work

• Get people to like you Get people to connect

• Application boxes

• Access up to 12 apps in drop-down

• Choose 4 apps to feature – 1 must be photos

• Make 1 promotional

• Opportunity: Post a fan gate on apps and content

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Premium Advertising• Ads will now begin as content posted to a brand’s Page

• Current ad posts seen by 16% of fans • Reach Generator guaranteed to reach at least 75% of fans each month

• Ads will appear in four places • User’s news feed• Right-hand side of the homepage• Mobile news feed • Logout page (April)

37 million people log out of Facebook every day

Managing Your Page• Admin Panel

• Notifications

• Insights – now in real time

• Timeline settings

• Private message

• Moderation

• Untick the option to have user posts at the top of the timeline

• Manage crises by premoderating posts

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Create Your Timeline• Cover photo: 851 x 315

• Profile picture: 180 x 180

• App image: 111 x 74

• Thumbnail: 32 x 32

• Wall post images: 404 x 404

• Highlight / milestone images: 843 x 403

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For More Information Contact:

KCSA Strategic Communications

http://www.facebook.com/kcsastrategic

Chi-Chi Millaway

Social Media Director

cmillaway@kcsa.com

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