how to use facebook insights?

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How to Use

To Effectively Measure and Monitor your Facebook

Marketing


What is Facebook Insights?


It is mounds and

mounds of DATA


a Facebook Tool which provides information

about


People’s activityon your page


The best time of the day to post


The best day of the week to post


What type of contentis the most popular


Which post has the most likes, comments and shares


Where your likescame from


How you reach people


What for?


To know what time your audience is on

Facebook


To create more posts that your audience

like


To know which type of post to avoid


To see which postare working or not


To create content that increases reach

and traffic


Do you see the value in it?


Let’s begin!


Open a Browser


Click on the Search bar


Go to www.facebook.com


Log in your FB Account


Click on Log In


In this tutorial…


…I will use our family owned

business’ FB Page.


Click on your page


Click on Insights


This shows summary of results

for the week


Total Action on

your page


Total Views on

your page


View the growth or

decline of your

‘like’


The number

of people who have seen your

post


The number actions

related to your post


Example of Actions


Likes, comments, shares, photo views, video views &

link clicks


Total videos on your page


Scroll down to see your Recent Posts


When your post was published


What you have posted


What type of post:image, video or link


What specific audience are you targeting


Your post Reach


Your post engagement:clicks and reactions


Option to Promote page


Below your Recent Posts is the Pages to

watch


These are the pages similar to your page


Add page you want to watch


Input name of page


Or select from

suggested pages to

watch


Click on Done


Let’s explore some more!


Click onLikes


Start and End date slider


Hold and drag the slider to change the date range


Or input the Start and End date


3 Graphsunder the

Like Category


1. Total Page Likes


Notice the BENCHMARK


Click on Total Page Likes


Benchmarking shows the

comparison of performance of

your page between time periods


2. Net Likes


Net Likes is thelikes you’ve gained

and the likes you’ve lost


3. Where Your Page Likes Happened


You can see where a high number of likes came from


Use this section to analyze when and where you get the

most likes


Click on Reach


4 Graphsunder

Reach Category


1. Post Reach


Post Reach is the number of people who have seen your

post


2. Likes, Comments and Shares


Click on the Graph to view the post that caused an action


3. Hide, Report as Spam, and Unlikes


4. Total Reach


Notice thepeaks and the lows


Use these to see why some posts

were popular and why some were not


Click on Page Views


3 Graphsunder Page Views

Category


1. Total Views


You have the option to view By Section


This chart shows how many times your page has been

viewed


2. Total People Who Viewed


3. Top Sources:where the views come from


Monitor these charts to see what

section on your page get viewed the most and from what

source


Click on Posts


Sections underPosts Category


1. When Your Fans Are Online


Knowing what time of the day your fans are…


…online is incredibly valuable


Click on Post Types


See what type of post worked the best


2. All Posts Published


Filter Reach Metrics using the drop-down menu


You can also adjust the Engagement Metrics


Click on this to view negative feedback


Determine which post type

generates the highest reach


Determine which post type receives

the highest engagement


Depending on your goal, see which post works the

best


Get an insight of who your fans are


Click on People


The percentage of your fans age and gender


Fans grouped by country


Fans grouped by city


Fans grouped by language


Know who you are reaching


Hover on a segment for a little more info


Analyze these data to build personas

of your target audience


Want moredetailed data?


Go back to Overview


Click on Export Data


Select a Data Type


Specify Date Range


Click on Export Data


Exported Excel file


Use Facebook Insights and

interpret data


To guide you on your next Facebook Marketing


You can now customize your

posts to your target audience


Thank you!


Don’t watch the clock;

Do what it does.

Keep going.-Sam Levenson

how to use facebook insights?

Business