how to use facebook advertising to fill your funnel

How To Use Facebook Advertising To Fill Your Funnel

Tell Me About You …

How To Use Facebook Advertising To Fill Your Funnel

How To Use Facebook’s Targeting Capabilities To Bring New Leads In

The Top Of Your Funnel

I’m going to teach you this by showing you …

How To Use Retargeting To Drive A New Lead Through Your Funnel To

The Sale And Beyond

I’m also going to show you …

How To Use Facebook Ads and Email Marketing Together To Get More

Conversions Without Burning Out Your List

And the piece d’resistance …

Housekeeping

• This training will go 60 MINUTES plus Q&A

Housekeeping


• Type any QUESTIONS in the CONTROL PANEL. I typically save my answers until the end but if it makes sense to answer right then, I will

Housekeeping


• Type any QUESTIONS in the CONTROL PANEL. I typically save my answers until the end but if it makes sense to answer right then, I will

• This is being RECORDED and barring any technical glitches, I will send ATTENDEES the recording

Housekeeping

Super Brief Introduction

Super Brief Introduction• I am the Founder of 13

companies including my most recent … Sync2CRM



• Company #9 was #826 on the 2008 Inc List of Fastest Growing Privately Held Companies




• I am an Infusionsoft Certified Partner, Infusionsoft Certified Developer and proud to have been Infusionsoft's 2014 Most Helpful Partner




• I am an Infusionsoft Certified Partner, Infusionsoft Certified Developer and proud to have been Infusionsoft's 2014 Most Helpful Partner

• My passion outside of business is playing polo

What Is Your #1 Challenge?

The 2016 Small Business Marketing Trends Report reveals ...



• 20 percent said turning LEADS INTO SALES



• 20 percent said turning LEADS INTO SALES • 18 percent said generating WEB TRAFFIC



• 20 percent said turning LEADS INTO SALES • 18 percent said generating WEB TRAFFIC • 18 percent said finding the TIME and

RESOURCES for marketing



• 20 percent said turning LEADS INTO SALES • 18 percent said generating WEB TRAFFIC • 18 percent said finding the TIME and

RESOURCES for marketing • 17 percent said TURNING web traffic INTO

LEADS


Why This Is Important To You NOW


• You are ACCOUNTABLE - somehow - for achieving certain growth metrics.



• You KNOW you need to be using Facebook advertising




• You DON’T HAVE the TIME to figure this all out





• You are SUFFERING from technology overwhelm





• You are SUFFERING from technology overwhelm

• But, if implemented properly, there is the OPPORTUNITY to 4X profit

Is This For You?

Is This For You?

• If YOU SPEND $1000/MONTH or more on social advertising, this is for you.

Is This For You?

• If YOU SPEND $1000/MONTH or more on social advertising, this is for you.

• If you are a PERFORMANCE MARKETER, LEAD GEN PROFESSIONAL, SMALL AGENCY or BUSINESS OWNER looking for the next big thing to drive results, this is for you.

Our Understanding Up Front

• No system, strategy or software is going to make you more money than you are today if you don’t DO THE WORK!



• The majority of CRM users make little or NO MONEY from the software.




• The majority of Facebook advertisers make little or NO RETURN on their Facebook ad dollars.




• The majority of Facebook advertisers make little or NO RETURN on their Facebook ad dollars.

• The problem is NOT that the software or ad platform “doesn’t work”!


Confession!

Confession!

• I struggle too. I know what I need to do. But I still struggle to find the time and MOTIVATION to do it just like you do.

Confession!

• I struggle too. I know what I need to do. But I still struggle to find the time and MOTIVATION to do it.

• In fact, this very webinar came out of me sitting down one day and deciding to KICK MY ASS INTO GEAR and actually get a proper funnel built the way I knew it was supposed to be built.

Confession!

• I struggle too. I know what I need to do. But I still struggle to find the time and MOTIVATION to do it.

• In fact, this very webinar came out of me sitting down one day and deciding to KICK MY ASS INTO GEAR and actually get a proper funnel built the way I knew it was supposed to be built.

• Is it hard? YES. Is it necessary? Only if you want to grow your business.

So Here We Go …

Why Did You Buy Platform X?

Why Did You Buy Platform X?

If you don’t put anything in the top, nothing comes out the bottom.

5 Amazing Facebook Facts


FACT #1 - Facebook has over 1 billion daily active users


FACT #2 - the data Facebook collects on its users is second only to the NSA (maybe!)


FACT #3 - Organic reach has declined from 16% in 2012 to 2%.


FACT #4 - Facebook’s ad platform offers over 10,000 data points for ad targeting.


FACT #5 - Facebook earned 3.69 billion in profit in 2015.

The Typical Funnel

The Second List

Bring Down The Great Wall

The Great Wall

Integrated Campaigns

How To Take Advantage

• Run Facebook ADS AND EMAILS with similar copy and consistent landing pages

How To Take Advantage

• Run Facebook ADS AND EMAILS with similar copy and consistent landing pages

• Using data from your CRM, for targeting …

Sync2CRM

• I created Sync2CRM so that you can create automated, scalable Facebook campaigns that work hand-in-hand with your email campaigns so you can grow your business faster and more profitably.

What It Does For You


• Convert more leads by instantly pushing Facebook Lead Ad form submissions to your CRM or email platform so you can send an immediate response, then trigger email and Facebook ad campaigns on the spot


• Automate Facebook ad campaigns in the same way you would automate an email campaign by creating and constantly updating Facebook Custom Audiences using tags, lists or saved searches


• Syncing custom audiences automatically means your Facebook ad campaigns and Lookalike Audiences scale automatically

Naturally, if you ACTUALLY implement everything I just shared with you, you

will see amazing results in your business

And that is why you should invest in Sync2CRM right now

It starts at just $42/month for up to 20,000 contacts and we offer a 30 day

free trial at https://sync2crm.com

Run Campaigns

More Profitably

With Less Time and Effort