HOW TO USE EXPERTS

TO MAKE YOUR POINT(New Trial Lawyer Tip)

3 DECADES OF TIPS AND APPROACHES!Jon Mitchell

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COMMUNICATION TIPS

GOOD TRIAL LAWYERS HIREEXPERTS TO HELP THEM WINCASES. YOU SHOULD TOO!

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FIRST LET’S TALK ABOUT HOW EXPERTS HELP LAWYERS INSIDE THE COURTROOM. ONCE DONE, WE’LL MOVE OUTSIDE TO THE BUSINESS WORLD.

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INSIDE THE COURTROOM

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WHEN I’M STANDING IN FRONT OF A JURY AND ARGUING MY CASE, THE JURY KNOWS THAT I’M BIASED AND THERE TO WIN FOR MY CLIENT.

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THEY KNOW I’M A PAID ADVOCATE. THEY FEEL THE SAME WAY ABOUT THE OTHER LAWYERS IN THE CASE.

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MOST JURORS TAKE WHAT LAWYERS HAVE TO SAY WITH A GRAIN OF SALT.( NOT ME BUT MOST OTHER LAWYERS )

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SO HOW DO LAWYERS DEAL WITH THESE VERY REAL ISSUES?

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WE BRING “INDEPENDENT” EXPERTS INTO THE COURTROOM TO EXPLAIN A CONCEPT OR MONEY DAMAGES TO THE JURY.

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THE END RESULT IS THAT THE MESSAGE COMES FROM THIS CREDIBLE THIRD PARTY RESOURCE, NOT THE LAWYER.

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IF DONE CORRECTLY, JURORS APPRECIATE THAT THE EXPERT DOESN’T HAVE A DOG IN THE FIGHT AND IS SIMPLY SHARING HIS OPINIONS.

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GOOD EXPERTS GAIN THE RESPECT AND TRUST OF THE JURY ALMOST IMMEDIATELY.

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THESE INDEPENDENT THIRD PARTY EXPERTS ARE KEY TO LAWYERS AND CLIENTS WINNING CASES.

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BUT GUESS WHAT? TRUTH BE TOLD, THERE’S ABSOLUTELY NOTHING “INDEPENDENT” ABOUT THESE HIRED GUNS.

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BEFORE TRIAL, THE PLAINTIFF AND DEFENDANT EACH HIRE THEIR OWN EXPERTS.

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THE EXPERTS ARE BEING PAID BY A PARTICULAR PARTY TO HELP THAT PARTY WIN THE CASE.

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NOW HAVING SAID THAT, THE BEST EXPERTS WILL TESTIFY AS TO WHAT THEY TRULY BELIEVE IN.

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JUST BECAUSE THEY ARE BEING PAID BY ONE LAWYER OR ANOTHER DOES NOT INTERFERE WITH THE EXPERT OPINION THEY GIVE IN A COURT OF LAW.

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OUTSIDE THE COURTROOM

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IN THE BUSINESS WORLD, IT BLOWS ME AWAY HOW MANY INEFFECTIVE NEGOTIATIONS OR PRESENTATIONS TAKE PLACE BECAUSE AN EXPERT WAS NOT USED.

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THINK ABOUT THIS FOR A MOMENT. IF YOU’RE SELLING A PRODUCT OR SERVICE DESIGNED TO MAKE YOUR CUSTOMER MORE EFFICIENT AND INCREASE REVENUES…

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WHY NOT BRING ONE OR MORE EXPERTS INTO THE PRESENTATION TO HELP MAKE YOUR POINT.

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THE FIRST EXPERT MIGHT EXPLAIN HOW YOUR TECHNOLOGY WILL ELIMINATE UNNECESSARY STEPS AND REDUCE WASTING RESOURCES.

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THE SECOND EXPERT MAY FOCUS ON FORECASTING INCREASED PROFITS BEGINNING FROM A POINT IN TIME 5 YEARS PAST TO 10 YEARS IN THE FUTURE.

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DIAGRAMS AND VIDEOS PREPARED AND USED BY THE EXPERTS MIGHT ALSO COMPLIMENT YOUR PRESENTATION.

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WITH THE PROPER USE OF EXPERTS, YOU’LL BE ABLE TO MORE EFFECTIVELY INFLUENCE YOUR AUDIENCE.

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FOR THOSE OF YOU WORRIED ABOUT THE ADDED EXPENSE OF HIRING EXPERTS…

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I CAN REPORT TO YOU THAT WITHOUT EXCEPTION...

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THE ADDED VALUE HAS ALWAYS SUBSTANTIALLY OUTWEIGHED THE ADDITIONAL COSTS.

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AFTER ALL, IF YOU WANT TO MAKE A MILLION DOLLAR SALE, THEN YOU NEED TO MAKE A MILLION DOLLAR PRESENTATION!

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ONE WORD OF CAUTION…

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ALWAYS MAKE SURE YOUR EXPERT HAS A GOOD REPUTATION AND IMPECCABLE CREDENTIALS.

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IN MOST INSTANCES, A GOOD LAWYER WILL NEVER CONSIDER TRYING A CASE WITHOUT ONE OR MORE EXPERTS TO SHARE EXPERT OPINIONS.

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OUTSIDE THE COURTROOM, YOU SHOULD THINK ABOUT DOING THE SAME.

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TRIAL LAWYER COMMUNICATIONTIPS FOR EVERYONE!

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