how to use digital and social media to improve your social enterprise brand story telling
TRANSCRIPT
How to Use Digital and Social Media to Improve your Brand Story Telling
Case study of Social Enterprise – Socent@DinisGuarda - Founder and CEO
Businesses have Digitized, but not Transformed
2@DinisGuarda
@DinisGuarda
Source: http://www.internetlivestats.com/total-number-of-websites/
So How to position your digital presence website in a landscape of close to 1 Billion websites?
Source: http://www.internetlivestats.com/total-number-of-websites/
@DinisGuarda
How to position your digital presence website in a landscape of close to 1 Billion websites?
@DinisGuarda
By "Website" we mean unique hostname (a name which can be resolved, using a name server,
into an IP Address).It must be noted that around
75% of websites today are not active, but parked domains or
similar.
Source: http://www.internetlivestats.com/total-number-of-websites/
How to position your digital presence website in a landscape of close to 1 Billion websites?
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Every Individual =
Brand - Media - Startup - Data - Innovation Company!
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Every Organisation Social Enterprise =
Brand + Media + Financial + big data + Innovation Company!
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Any business is a Digital Business Model that touches various areas - social enterprises are in the middle
Bridge Hub uniting 3 different complimentary segments
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new trends in the sharing economy
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Social enterprise – social finance: Market Size OpportunitySocial Enterprise – Social Finance: A US$22 Trillion Market
“social finance refers to any investment activity that generates financial returns and includes social or environmental impact. BNY Mellon”
BNY Mellon defines social finance more broadly than what is traditionally considered SRI. (…) refers to any investment activity that generates financial returns and includes social or environmental impact. Research June 2015
https://www.bnymellon.com/us/en/our-thinking/social-finance-at-scale-creating-value-for-investors.jsp
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Social Impact – Social EnterpriseStory telling
Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to others with the intention of
converting others. With data, measurement and engagement.
Using digital tools and channels!
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@DinisGuarda
Cycle of evangelisation
Me to we you to meCreative (digital) evangelisation?
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@DinisGuarda
What makes a successful mindset of a leader?
Tech
Big data
Social media
IoT
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What narratives – story telling - are we constructing?
What makes a (creative) professional?
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Creative StrategyEvangelisation
Get close to networks and engage them: online and offline
Define clear goals, actions and get
network on board
Get data about each user segment and understand
their needs
Increase awareness of message, brand & value
proposition
Leverage Social Media channels to activate relations & business
Map landscape – long tail - audiences. Create Message channels for each group
Leverage Best of Tools, offer value and associations
that create value
Retain & develop ambassador / IB Program
Focus in Increasing leadsOwned + Earned Media
Create customised events with industry respected partners.
Use syndication, social media right channels to engage users through
target content
Create engagementvia premium content, Education and events
Pro-active education & engagement
Leverage a network of partners – online and offline.
Evangelise your creative message
Map / Get right context: channels /
influencers
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Creative strategy evangelisation – how to create social media network?
Case study LangleyHouseTrust.co.uk
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How to leverage digital reach, traffic and SEO, branding
Case study LangleyHouseTrust.co.uk
@DinisGuarda
How to grow digital reach, traffic and SEO, branding
How to leverage and engage with social media reach, traffic and SEO, branding
In the nineteenth century, the bosses of political machines led the economy – society. In the twentieth century were media barons,
especially in broadcasting & newspapers.
In the twenty-first century, it is people who have created vast online data, social networks and use change digital tools and blockchain
related tech.
The next evolution will be of the leaders and creators – evangelists - peers who are able to manage big amounts of integrated data,
leverage partnership and create the right intelligence and emotional social brand and voice connection – plus right
evangelisation out of that.
@DinisGuarda
Dinis Guarda, Founder and CEO [email protected] - ztudium.com
Publisher: intelligenthq.com – openbusinesscouncil.org
Thank you