how to use blogs, twitter and facebook to grow your business

How to use Blogs, Twitter and Facebook to grow your business

www.sironaconsulting.com| [email protected] | 0870 850 8038

Social Media is everywhere


Don’t………


• 175 million Facebook Users, growing @ 5 million a week globally

• Only 50 million in the US

• 9 million in the UK = >30% of UK Working Population

• Under 25 age group < 25% of entire Facebook population

• The fastest growing group on Facebook is 35-44 year olds

……………………………followed closely by the 55+ age groupwww.sironaconsulting.com| [email protected] | 0870 850 8038

• 47% 18-34 age group• 31% 35-49 age group• 21% 50+ age group

• 6 million tweeters in 1.5years

• 974% increase in UK internet traffic in 1 yr


Source Quantcast 2009; Compete.com


Social Media for Business

So what is it about then?

BrandCommunityCustomersEngageTraffic


The Three Rules of Social Media

1.Don’t Be Rude

2.Don’t Be Boring

3.Give To Get


Blogs – Why?

1.

Vs


2. Build a base of regular readers | subscribers |

customers | job seekers

3. Human face for your business

4. Engage with your readers

5. Fresh content – SEO – Google blogs

6. Traffic generator for your website

7. Cost effective marketing tool.

continued

£££www.sironaconsulting.com| [email protected] | 0870 850 8038

How?


Ten things to write about on your blog

1. Company news; awards, contract wins etc2. Stories about people in your business3. Offer industry expertise4. Views on the industry/your marketplace5. Video of your company environment & your people6. Information regarding your industry such as exhibitions,

trade shows etc7. Product | service reviews8. Industry interviews9. How you work with your customers10. Case studies and testimonials from your customers


Ten ways to use Facebook for business

1. Meet your industry peers2. Find and source industry contacts3. It opens doors previously closed4. Build and develop business relationships5. Raise your profile in your sector6. Develop your brand7. You can be niche and proud of it8. Create a business page9. Place very targeted adverts10. Cost effective marketing, branding and recruiting – FREE!

(apart from adds)


Register twice

Name & Company name

Fill in the bio AND upload a photo of YOU

Make sure you enter your website URL

Use one of the platforms:

Tweetdeck.com | Twhirl.org | Twitterific

Remember140

charactersonly!!


Tweet: An update message with a maximum length of 140 characters, visible by everyone including GoogleFollowing: you see the tweets when people you follow update themFollowers: they see your tweets when you update Twitter@replies: you reply with @username, and engage in conversationDirect Messages: if you follow each other, you can send private direct messages to each other – DM’s

Why people won’t follow you in return

1. You have a picture of your dog as your image2. According to your bio, you don’t exist3. You are obviously going to try and sell me something4. You are not playing by Twitter rules

The six types of Tweets

1. Info tweet2. Re-tweet or RT3. Help tweet4. Postman tweet5. Smiley tweet6. Finally the ‘you’ tweet

..and just watch the ratio

Ten reasons to use for business

1. Branding2. Hiring people3. Traffic 4. Networking 5. Notify customers | job seekers6. Latest news7. Find prospects8. Get feedback9. Make friends with peers10. Track your competitors11. SEO – your @name – inbound links – Google12. Mobile – everywhere


The Jigsaw

Your Brand

BlogTwitter

Social Networks

Social Bookmarks

Comments

YouTube Flickr


So, have you got the idea of Social Media now?


And remember social media rule 3

Give To Get

Check out the Chamber blog at

http://blog.worthingchamber.co.uk

Follow the Chamber on Twitter

http://www.twitter.com/worthing

Check out the Sirona blog at

http://blog.sironaconsulting.com

Follow Andy on Twitter

http://www.twitter.com/andyheadworth
