how to use blogging to make your pet business more effective
TRANSCRIPT
How to Use Blogging to Make Your Pet Business More Effective
Rachel Sheppard
Blogger atMy Kid Has Paws
http://mykidhaspaws.org
Animal Science & Management from UCDavis
3 Years as a Veterinary Technician
What is Business Blogging?
It’s a form of inbound marketing that increases your brands online visibility
What is Business Blogging?
Increase Brand
Visibility
Improve SEO
Generate Leads &
Conversion
How Can Blogging Benefit My Business?
Expertise Customer Contact
Permanent Conversation
How Does Blogging Drive More Traffic?
Improve SEO
Social Media
Content
How do I convert my traffic into leads?
Call to Action
Service Based
Product Based
ebook webinar TrialsCoupons/Discounts
Example
Example
Blogging Platform
Design
What do I write about?News Promotions:
Giveaway’s/Contests/Sales/Discounts
Logistics: New hours? New location?
Events/Holidays: Hosting or attending
Things Unique Offerings: What sets you a part from others?
Quality & Craftsmanship: Tell the story of your product/service
The Need: Tell the story of what your product/service does for people
People Employee Spotlight
Customer Spotlight
Insider Info: Tips & Recommendations
Places Backstory: Where are the products made?
Atmosphere: What do customers like about your space?
Community: Does your area make your business special?
What do I write about?
Blog Post Tips
Check Spelling & GrammarPinnable Image Watermark ImagesCategories/Tags SelectedCall to ActionFeatured ImageInternal LinksExternal Links Open in New WindowMonetizedSEO Friendly
Tools for Success
PluginsBlogging Calendar
Blogging Schedule
Growing Your Blog & Following
Write for Your Reader
Social Media
Partnerships
Guest Blogging
BlogPaws
But I Don’t Like to Write
Video Photos Infographics
Questions?