how to use animated gifs on pinterest to drive web traffic and sales
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Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips. Buy 500 Social Media Marketing Tips Amazon US: http://www.amazon.com/dp/B007L50HE6 Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6 Follow Me: http://www.facebook.com/500socialmediatips/ http://www.pinterest.com/andrewmacarthy http://www.twitter.com/andrewmacarthy http://www.youtube.com/500socialmediatips How to Use Animated GIFs on Pinterest to Drive Web Traffic and SalesTRANSCRIPT
andrewmacart hy.co mhttp://andrewmacarthy.com/andrew-macarthy-social-media/how-burberry-uses-animated-gifs-on-pinterest-to -effective-marketingAndrew Macarthy
Pinterest has supported animated GIFs f or a while now, but not many brands are really takingadvantage of them as they could. One company who that cannot be applied to is Burberry. It has usedanimated GIFs in its online marketing f or years, and its targets now include Pinterest.
Let's take a look at how Burberry uses the dynamism of animated GIFs to drive web traff ic and sellproducts via Pinterest...
Burberry pinned an animated invite for people to watch their AW14 event live...
via Burberry
And followed it up with behind the scenes glimpses, mini-tutorials, and ads forits products...
Via Burberry
Crucially, many of the GIFs are Rich Pins with price tags, allowing viewers toclick through to purchase the item right away.
Using animated GIFs opens up a whole new world of opportunit ies f or brands on Pinterest, and now is abetter t ime than ever to get started!
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