how to use a blog to build up brand awareness
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Discover the essential building blogs of online success at http://dna56.com/pdf Blogs are essentially written communications vehicles that exist on the Internet. Unlike other forms of written communication that are limited in reach by print runs, blogs have a nearly limitless potential for reaching visitors or readers.TRANSCRIPT
What Branding Can Do For Your Business
Connecting your product or service with a reputation of quality and trust, you catapult
yourself into household-name status
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Ingredients For Successful Branding
Quality ◦ Needed to impress
customers Excellent Service ◦ Can boost word-of-
mouth advertising Value ◦ Quality for the price
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What is a Blog
Essentially written communications vehicles that exist on the Internet
Blogs have a nearly limitless potential for reaching visitors or readers
Blogs are fluid and ever-changing The fluidity of blogs invites the
potential for more traffic and also for repeat visits
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Traits That Distinguish Blogs
Short posts Frequent updates Conversational
style Commenting
ability
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Other Features Found In Blogs Photo images ◦ Often used to support individual posts
Videos ◦ Used to show off a product/ service/ demonstrate
how it is used Forums ◦ Can promote an even more open exchange of
information Auxiliary newsletters ◦ Excellent way for a company to gain its own
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Who can Benefit from Blogging?
Product blogs Service blogs Professional blogs Government blogs Artistic blogs Niche blogs Organizational
blogs
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How The Exposure Can Pay Off Building brand name recognition ◦ People will become more familiar with the brand
and more comfortable with it. Creating a buzz for a brand or product ◦ Builds word-of-mouth advertising
Increase direct sales ◦ The more a brand is understood and talked
about, the more likely it is people will trust the brand’s products
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The Advantages Of Blogging
Highly affordable Popular Very flexible Easy to update Fun
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Discover the essential building blogs of online success at
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