how-to twitter / facebook ads presentation

Parta Dialogue Inc. © 2011 I TSX-V : PAD I partadialogue.com I Montreal • Paris • Mexico

Montreal. Paris, Mexico, May 2012

Michael Binnion / Questerre: Social Media Strategy

Facebook Ads & Twitter Strategy

Social Campaign Optimization


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Step 1: Creating a Facebook Ad

• Login to the Facebook account you will be managing the ad with

• Click on “Advertise” to get started



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Step 1: Create an Ad (cont.)

Click “Create an Ad”



Step 2: Design Your Ad

• You can make an ad for a specific website, or a Facebook Page you are administrating



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Step 3: Target your Ad

The number of people your ad may reach



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Step 3: Target your Ad (cont.)

You can target specific ages, genders, workplaces, etc.



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Step 4: Campaigns, Pricing and Scheduling

Set your budget: The amount you want to spend for the lifetime of your campaign

Please note: You can only set your currency and time zone ONCE. Please chose wisely.

Schedule the length of you campaign

Switch to Advance Mode, and set a price before hitting “Review Ad”



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Step 5: Setting a Price

CPC: Recommended particularly during the testing phase of any ad campaign. Over the long term, CPC can be very cost-effective as your click price drops when your ad is very popular.• I recommend bidding CPC when conversion is

your goal. If you’re interested in having people click through to your website or Facebook page, then CPC is most likely going to work out best for you.

CPM: Cost per thousand impressions



Managing your

Account

Click on your account name to view your ads

Once your account is set up with its first ad, click here to access it



Managing your

Account

• Easy way to change your budget• See your campaign schedules,

how much you’ve spent and keep track of your remaining budget



Managing your

Account

The amount of “Actions” your ad receives is a good indication on how well the ad is doing

You can see how many people your ad is reaching

How much you’ve spent

If you’re ad isn’t doing well, hit “Edit” to change your ad



How to Manage a Successful Twitter

Campaign

The sign of a good tweeter is the number of times he gets retweeted. Retweeting is often more powerful as it acts as an accreditation by other users, who are in turn recommending the tweet to their followers.

• Find topics that are close to your industry • Retweet them• Respond to them to get involved in the action

It is important to remember that Twitter is primarily a networking tool. The amount of followers you have is seen as a status symbol in some circles. Here’s a step by step guide to easily increase your Twitter following:



Step 1: Find your Power Tweeters

http://www.twellow.com/

• Search for “energy” or “oil and gas” or “natural gas”• Follow the people on the top of the list most relevant to the industry:

• former employees and executives• news groups and journalist• energy companies





Step 2: Monitor and Engage

http://www.tweetdeck.com

• Create lists of people to monitor• Retweet your favorite people • Replying to their tweets • Select one power tweeter a week to

monitor• Be as helpful as you can by giving

constructive advice and comments to their tweets

• Answer questions they might have• Linking out to informative articles • Giving thoughtful opinions in a wider

discussion

The goal is for them to mention you in their tweets and ultimately follow you in return. We suggest:

http://www.tweetdeck.com/

http://www.tweetdeck.com/



Step 3: Schedule your Tweets

You can use Tweekdeck to schedule tweets

• @Questerre_Utica: Between 11am and 1pm MDT as well as 5pm MDT

• @Mrbinnion: Between 12am and 1pm MDT as well as 3pm or 6pm MDT

The times to tweet in order to acquire the best engagement would be:



Step 4: Follow Others

http://tweepi.com/

Tweepi can analyse any Twitter user and point out show you which of their followers you should be following• We suggest paying for an account to gain access

to the full features of Tweepi• When using free Tweepi, remember to click on

“load score” and sort by “klout” to determine those you should follow

• Use the “Follow Friends” feature to follow the people power tweeters are following

• You can easily unfollow all the people who haven’t followed you back

• You can follow all those people who are following you

http://tweepi.com/



Step 5: Interact with Followers

• Tweet Beep is a very effective tool that sends you alerts for a range of specified keywords. This will ensure you never miss an opportunity to join or reply to a conversation.

• Type in keywords or phrases you would like to get alerts for, like “shale gas” or “fracking”

• You can also get alerts for specific users being mentioned, or hashtags

• Hit “save alert”, and you’ll receive an email everytime someone uses your keywords in a tweet.

http://tweetbeep.com/

http://tweetbeep.com/



Step 6: Utilise the Hashtags

It displays in real-time the words which are buzzing right now on Twitter

• Look at the word cloud on the right hand side

• All of those words are currently being used on twitter

• Use those words when composing a tweet to get the most exposure possible that day

http://www.twitscoop.com/

http://www.twitscoop.com/



Step 7: Rinse and Repeat

http://manageflitter.com/

If some users you are following have not yet followed you back, consider deleting them and repeating the previous steps

• Click on the “Not Following Back” tab on the left hand side to show all the people you are following who are not following you back

• Select all the people you would like to unfollow

• Then hit the “unfollow” tab on the right hand side to unfollow everyone you have selected

http://manageflitter.com/


Contact

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Tel.: +33 142 717 709@: [email protected]

Mexico San Francisco 715

Colonia del Valle, Mexico, D.F. 03100Tel.: +52 55 5687 8811

@: [email protected]

Tom Liacas, M.A. VP, Social Media

Parta Dialogue Inc. @: [email protected]

Tel.: 1.514.771.5120

mailto:[email protected]




how-to twitter / facebook ads presentation

Technology

ad campaign

number of people

favorite people

lists of people

youre ad isnt

people power tweeters

ad fora specific website

follow friends