how to tweak or test your facebook ads to find out which is more effective to sell using ab testing

HOW TO TWEAK OR TEST YOUR FACEBOOK ADS TO FIND OUT

WHICH IS MORE EFFECTIVE TO SELL USING

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Do you want your business to generate

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a lot of leads that translate to


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profitable customers and buyers by having your


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Faceboomarketing optimized so that you can


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save a lot of time?


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So that you can reach your broad


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and niche markets precisely?


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So that you can advertise to your


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exact audiences, based on specific social and


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geographical information?


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Learn how to market your product in


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Facebooto increase getting

leads that translate


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to buyers, loyal customers and increase sales


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to grow your business


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What is Testing ?


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A/B Test is a form of statistical


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hypothesis testing for a randomized experiment with


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two or more variants.


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What is the goal of Testin?


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To identify changes to web pages that


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increase or maximize an outcome of interest


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to determine which of the variables is


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more effective.


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Let’s BEGIN!


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First, open a browser by clicking it.


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For this tutorial, let's choose Google

Chrome


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this iconDouble-click


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A new window will pop-up


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Click the URL


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Type “facebook ads” then hit Enter on your keyboard


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Click here


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You will be redirected to facebook’s site


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The account that is currently signed in,


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will be the one you’ll be making


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Ads for.


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Click CREATE ADVERT


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At $1 Daily Budget per Ad


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Ad #1


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53 People Reached


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1 Lik


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This is the Opt-In Form(Email Catcher) ✨

Want more freebies and discounts? Hope

you got your #Suy Loyalty Card already! Get

yours and the first stamp for a minimum

purchase of 800php

Yes! I want one!


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5 Visitors


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1 Conversion!


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Which is equivalent to 20.00% Conversion Rate


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Ad #2


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Changed the words & image


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Mark your calendars! FLASH SALE

happening tomorrow until October 3 in Suy

SM Marikina and Suy SM Sangandaan.

Yes! I want one!

This is the Opt-In Form(Email Catcher)


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27 People Reached


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0 Lik


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2 Visitors


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1 Conversion!


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Ad #3


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Same Ad but changed the words


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and image.


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Ad #3 results

At $1 Spend per day© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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On Oct 1,2,761 People Reached


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0 Lik


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46 Post Clicks


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44 Link Clicks


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2 Other Clicks


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Happy mallwide SALE weekend at SM

Marikina! Visit Suy Bags at the ground floor

for the #SuyFlashSale. Bags up to 50% off!

Mall hours from 10am-11pm.

Yes! I want one!

This is the Opt-In Form(Email Catcher)


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34 Visitors


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7 Conversions!


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Within 3 days after Oct. 1


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On Oct 3,5,626 People Reached


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0 Lik


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131 Post Clicks


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129 Link Clicks


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2 Other Clicks


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75 Visitors


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11 Conversions!


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Oct 8 Results:410 Visitors


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119 Conversions!


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26,792 Page Post Reach


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636 Post Engagement


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5 Shop Now


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2 Website Clicks


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134 Leads (Opt-In)


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418 Visitors


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124 Conversions!


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And the winner Ad is…


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Ad #3


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You can now run this Ad for


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and increase your budget to increase leads


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or conversions


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Conversions are the most important in

Ads


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Illustrating your product benefits on the ad


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will determine if the audience will


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sign-up and buy the product.


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Initially do Testingfor a $1


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budget to test the Ads and see


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the results (Number of Likes,


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Number of People Reached,


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Number of Clicks,


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Engagement and Conversions


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which is the most important.


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Change one thing on the Ad everyday


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(change the words or just one word


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or change the image used) based on


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reviews (content) that you have made to


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improve the Ad.


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Run the Ad for a week and


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choose a WINNER after Testing.


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The Ad with the most Conversions


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will be the winner.


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From that result, you can then


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increase your budget to buy more Ads


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to increase conversion. Then optimize your Ads


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by retargeting and email marketing.


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There you have it


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Thank you for investing on yourself


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how to tweak or test your facebook ads to find out which is more effective to sell using ab testing

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