how to turn your e-commerce visitors into paying customers

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Page 1: How to turn your e-commerce visitors into paying customers

www.fireworkswebsites.com.au

By installing an email subscription option, not only are you growing your customer database, but have the opportunity to reach your leads & customers at home. customers at home.

You can send them special offers, news,

customer reviews and the options are almost

endless. This (non-pushy) endless. This (non-pushy) communication can be the trigger they need to return and make a purchase.

For more information about how you can turn your website into an effective marketing tool, or just for information about websites in general, give the friendly team at Fireworks a call on 1300 660 160.

Make sure your site is mobile responsive, so that users can easily shop on a smartphone & tablet as well as desktop or laptop.

Make the shopping experience is as experience is as

enjoyable as possible by making sure that products are sorted in a

logical way.

Offer a customer support number or online chat so that if customers have questions they can get them answered quickly & easily.

If a lead has filled in an If a lead has filled in an online form or sent an email, make sure that they’re followed up ASAP. They’re interested in a particular product, so by contacting them immediately immediately you’re

improving your chances of making a sale while they’re still interested.

DON’T MAKELEADS WAIT

EMAIL/NEWSLETTERSUBSCRIPTION

Re-targeting

If a customer browses your site, maybe adds an item or two to their cart then leaves, make sure to follow-up this warm lead before it turns cold.

One way is with rre-marketing through Google AdWords. This gives you the ability to track users with cookies and place targeted ads on other websites within GooglGoogle’s Display network that they browse, keeping your brand top of mind.

Your website is well designed and easy to browse; now cement the users confidence with descriptive product

descriptions, high quality descriptions, high quality images of your products and shipping and terms & conditions information easily accessible.

For e-commerce sites that accept payments online, you’ll need to have a SSL certificate to certify your customers security when entering their personal

payment information.

You can easily add ‘Recommended’ and ‘Popular Products’

functionality to your site.

This usually shows up at This usually shows up at the bottom of a product page and encourages the user to keep shopping.

recommend products

How to turn your e-commerce VISITORS into paying CUSTOMERS!

build customer confidence and trust

Even having the most attractive e-commerce website doesn’t mean that your visitors will actually purchase from your site.

Figuring out how to generate traffic to your site is the first part (so well done), now you need to turn them from ‘just browsing’ into paying customers that will keep coming back.

great userexperience

This function allows shoppers to add items to shoppers to add items to their wishlist, which looks like the shopping cart, but doesn’t make them feel any pressure to actually

purchase.

YYou can make it so that the wishlist can be emailed or shared on social media, and that when the

customer comes back to the site, their wishlist is automatically automatically remembered

for them.

offer awishlist