how to turn-seen -19.11.10
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How to Turn Your Expertise intoMarketable, Professional Text
Roberta J. Duffy
Editor
NAPM Communication
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Did You Also Know?
C.P.M. pointC.P.M. point Exposure for organization, selfExposure for organization, self
Tangible productTangible product Giving back to professionGiving back to profession
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Todays Agenda
Editorial process atEditorial process atPurchasing TodayPurchasing Today
Mechanics of effective writingMechanics of effective writing
Making writing easierMaking writing easier
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Purchasing Today
NAPM member benefitNAPM member benefit MonthlyMonthly
10 years10 years Staff, freelance, YOU!Staff, freelance, YOU!
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If you have an article youd like
to write, the VERY best actionyou can take is.
EE--mail a short description thatmail a short description that
identifies you, your credentials, andidentifies you, your credentials, andthen main points of your article.then main points of your article.
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Sample Query My company has a unique supplier development program,
where we promote joint training for our staff andsuppliers staff in industry practices. We have found that
this joint training gives each organization a better
understanding of total supply chain issues and has also
created a stronger bond between our two organizations.
However, in order to implement this program, we had to
overcome resistance from participants, and in some cases,
leadership. I would be willing to share our experience,demonstrate how we overcame these challenges, and detail
the benefits we have realized.
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I Have No IdeaI Have No Idea
You can be assigned an articleYou can be assigned an article Share experience with article coordinatorShare experience with article coordinator
Must stay with subject descriptionMust stay with subject description
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From Your Mind to the Presses
Article ideas, internal and externalArticle ideas, internal and external
Ideas approved and scheduledIdeas approved and scheduled Find an authorFind an author
Sign volunteer author agreementSign volunteer author agreement Write and edit (write and edit, write andWrite and edit (write and edit, write and
edit.)edit.)
ProductionProduction
Approximately 5 monthsApproximately 5 months leadtimeleadtime
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Commonly Asked QuestionsCommonly Asked Questions What will my relationship be with theWhat will my relationship be with the
editorial staff?editorial staff? What if the article I write is unsatisfactory?What if the article I write is unsatisfactory?
What if my communication departmentWhat if my communication departmentwants to approve the article?wants to approve the article?
Is my article guaranteed to be published asIs my article guaranteed to be published as
originally written?originally written?
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How Much do I Get Paid?
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Elements of Effective Writing
Know your audienceKnow your audience Match your subject descriptionMatch your subject description
Give them how to or takeGive them how to or take--awayaway Know your toneKnow your tone
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Elements of Effective Writing
Write a good leadWrite a good leadAsk questionsAsk questions
Promise the benefitPromise the benefit
StatisticsStatistics
AnecdoteAnecdote
Usually shorter sentencesUsually shorter sentences
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Elements of Effective Writing
Pretend youre talking to your neighborPretend youre talking to your neighbor Manufacturing &Manufacturing & nonmanufacturingnonmanufacturing
Add credibilityAdd credibility Editorialize appropriatelyEditorialize appropriately
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Use visual aids ifUse visual aids if
necessarynecessary
Last year, there wereLast year, there were
14 employees, 6 of14 employees, 6 ofwhich werewhich wereparttimeparttime,,
but this year, there arebut this year, there are
20 employees and only20 employees and only22parttimersparttimers..
0
2
4
6
8
10
12
14
1618
1999 2000
Fulltime
Parttime
Elements of Effective Writing
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Elements of Effective Writing
Be creativeBe creative Make it cleanMake it clean
Follow the styles you knowFollow the styles you know Turn it in on timeTurn it in on time
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Plagiarism
Absolutely unacceptableAbsolutely unacceptable Credit direct quotes and paraphrasedCredit direct quotes and paraphrased
statementsstatements
When in doubt, ask permissionWhen in doubt, ask permission
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Ways to Make Writing Easier
Guidelines, not rulesGuidelines, not rules Gather information, read, absorbGather information, read, absorb
OutlinesOutlines Work in nuggetsWork in nuggets
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Ways to Make Writing EasierWays to Make Writing Easier
Keep clip filesKeep clip files GetGetsomethingsomethingdown on paperdown on paper
Dont play writerDont play writer--editoreditor Write like you talkWrite like you talk
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Ways to Make Writing EasierWays to Make Writing Easier
Change the toolsChange the tools Take fiveTake five
Call your editorCall your editor
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Additional Materials NAPM contact informationNAPM contact information
Guidelines for Article SubmissionGuidelines for Article Submission
Recommended resourcesRecommended resources
Roberta DuffyRoberta DuffyEditor, NAPM CommunicationEditor, NAPM Communication
2055 E. Centennial Circle2055 E. Centennial Circle
Tempe, AZ 85284Tempe, AZ 85284
800/888800/888--6276, ext. 30856276, ext. 3085
(f) 480/752(f) 480/752--78907890
[email protected]@napm.org