how to turn ideas into product

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How To Turn Ideas Into Entrepreneurial Adventure / Productscho @ProdSchoo l / ProductmanagementS

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Page 1: How To Turn Ideas Into Product

How To Turn Ideas Into Entrepreneurial Adventure

/Productschool

@ProdSchool

/ProductmanagementSF

Page 2: How To Turn Ideas Into Product

www.productschool.com

Koustubha Deshpande- Head of Mobile: Marketo- CEO & Co-Founder: Vessel.io- Over 5 years of Product Experience

How to Turn Ideas into Entrepreneurial Adventure

Page 3: How To Turn Ideas Into Product

“How to Turn Ideas into Product”

Koustubha Deshpande (KD)

Page 4: How To Turn Ideas Into Product

What am I going to talk about

My Journey

Lessons I learnt

What I wish I’d have known before

Page 5: How To Turn Ideas Into Product

So you have ideas

Page 6: How To Turn Ideas Into Product

Before you start..

Page 7: How To Turn Ideas Into Product

Keep in mind, “Ideas are cheap,

execution is everything”

Page 8: How To Turn Ideas Into Product

Best ideas are

Something that you want

That you can build

And few others realize it’s worth doing

Page 9: How To Turn Ideas Into Product

Let me explain, “It starts with what if..”

Page 10: How To Turn Ideas Into Product

Idea

ProblemMobile beta testing.

SolutionBuilt a web app to automate this processLunched a websiteInvited other developers to use it.

Page 11: How To Turn Ideas Into Product

Then, “It will be really cool

if…

Page 12: How To Turn Ideas Into Product

Product

Page 13: How To Turn Ideas Into Product

Finally, “Will you pay for

this…”(Bottom line is ROI)

Page 14: How To Turn Ideas Into Product

Bummer, “hmmm / May be / One

day / If you add..”

Page 15: How To Turn Ideas Into Product

Lesson 1. Find problem, “Ensure problem really

exist & it’s worth solving”

Page 16: How To Turn Ideas Into Product

Lesson 2. Focus on what matters

“Make one thing great. Get one thing right.”

-Andy Dunn, Bonobos CEO

Page 17: How To Turn Ideas Into Product

Lesson 3. Recruit the right team

“Together we will go far”

Page 18: How To Turn Ideas Into Product

“Define what” (as opposed to the how)

Page 19: How To Turn Ideas Into Product

Lesson 4. “Fund raising is not

really about money.”

Page 20: How To Turn Ideas Into Product

Lesson 5.

“Successful product is never done or perfect”

Page 21: How To Turn Ideas Into Product

Launch and Listen

Page 22: How To Turn Ideas Into Product

Think and respond

Page 23: How To Turn Ideas Into Product

Lesson 6.

“Set Goals Reach & Repeat”

Page 24: How To Turn Ideas Into Product

Lesson 7.

“Don’t let people tell you your idea won’t

work.”

Page 25: How To Turn Ideas Into Product

Thanks

Page 26: How To Turn Ideas Into Product

 

Upcoming Courses

San Francisco

Weeknights: September 6th

Weekends: September 10th

Apply Atwww.productschool.com

www.productschool.com

Page 27: How To Turn Ideas Into Product

www.productschool.com

Upcoming Workshops

Rsvp On Eventbrite

July 20: Why Customer Feedback can hurt your Product

July 27:Data Science: The Product Manager's Primer

August 3: From Building Products to Managing Them

August 10: Coding For Non Coders

August 17: Product Owners: How to Get Your Development Team to Love You